Integrated digital marketing and commerce specialist, Asia Pacific Digital (APD) has expanded its footprint in Asia with the Singapore acquisition of digital agency, @ccomplice, adding to its end-to-end digital value chain provided by Next Digital, dgm, Empowered, Jericho and APD eCommerce.
Financial Goals On-track
APD also announced its half-year financial results to 31 December 2014, showing business unit EBITDA growth of 43% compared to the prior corresponding period (PCP), to $3.5 million, while the company’s business unit operating margin improved by 33%. Around 30% of revenues are now earned outside Australia, with Asian revenues recording growth of 64% compared to PCP.
APD has committed to reinvesting its operating earnings in strategic growth initiatives, and spent $2.2 million expanding its geographic and product capabilities across the region in the six-month period.
New Acquisition Accelerates Asia Growth
@ccomplice, founded in 2010 by Tobias Wilson, has created innovative digital marketing strategies for leading brands in Asia, including Panasonic, Toyota, Lexus, Suzuki, Singpost, DBS and Standard Chartered.
Chairman of Asia Pacific Digital Roger Sharp said @ccomplice will join with the rest of the Asia Pacific Digital companies across the region in adopting APD as the group’s principal operating brand by the end of April 2015.
“APD was listed on the Australian Stock Exchange last year to build a high growth digital marketing and commerce business in Asia from its base in Australia. With around 30% of revenues now earned outside Australia and half of the APD team now located in offices in Shanghai, Manila, Kuala Lumpur and Singapore, we see the @ccomplice acquisition as an important milestone and an accelerator in the Singapore market,” Sharp said.
At @ccomplice, CEO Tobias Wilson, said: “APD is a unique organisation that is 100% focused on breaking the agency model by integrating the digital value chain and delivering tangible business results to its clients across APAC. That fits perfectly with our model. So in the end, as unexpected as it was, joining APD was a no-brainer for us, our team and our clients and we can’t wait to start bringing some real value, at scale, to the market as a whole.”
Asia Pacific Digital has four divisions, Strategies & Solutions, which will include @ccomplice, Customer Acquisition, Customer Management and eCommerce, delivering an integrated digital marketing, technology and commerce solution to more than 2,000 clients.