Dentsu Aegis Network’s ‘One Day for Change’ Returns

Dentsu Aegis Network (DAN) held its annual volunteer initiative on Friday, with staff volunteering their time to support more than 40 different charity organisations in Australia and New Zealand.

Last year, 6646 DAN staff across the Asia Pacific participated in One Day for Change, giving over 33,000 hours of their time to local communities.

The staff at DAN in Australia and New Zealand have partnered with more than 40 charity organisations this year, supporting a variety of causes.

These include Melbourne City Mission, The Big Issue, Foodbank, Youngcare, Indigenous Digital Excellence Council, The Smith Family St Kilda Mums, Fareshare, and TWO Good.

In Sydney, Carat, Amplifi and AMNET joined forces to fundraise for the Sydney Children’s Hospital with a Great Bake Off. Nationally, Posterscope took to the streets to raise money for the Starlight Foundation.

In WA, all DAN staff spent the day at St Vincent’s, building beds and making up emergency packs for children displaced by domestic violence and homelessness.

In New Zealand, DAN will support long term partner the Graham Dingle Foundation, hosting a day of workshops for students in need.

This follows DAN’s New Zealand chief, Rob Harvey, being ‘dropped’ 192 metres from Auckland’s Sky Tower for the annual ‘Drop Your Boss’ campaign last week.

DAN staff across the trans-Tasman will take part in many more initiatives as part of One Day For Change.

Simon Ryan, chief executive of DAN for Australia and New Zealand, said: “I’m very proud of what we have achieved with One Day for Change this year, and beyond this, the time and energy that many of our people donate to the community on an ongoing basis.

“With upwards of 1900 staff in Australia and New Zealand, we can collectively have a huge and positive impact by joining forces for good.”

Rob Hughes, chief executive of DAN for North Asia and executive sponsor for CSR, said: “We cannot deny that while the digital economy promises huge benefits to society, there is also significant concerns that these benefits will be enjoyed by a few and not many.

“At Dentsu Aegis Network, we have an extraordinary range of talent and capabilities, and if we can direct just a fraction of that capability to impart salient digital skills to the disadvantaged, then we will make a positive impact for our young children and communities to reap the benefits of the digital economy in the areas of equality, new skills, health and well-being.”

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