Dentsu Aegis Network has appointed Philip Zohrab in the newly created role of chief data officer for Australia and New Zealand. Zohrab will help drive Dentsu Aegis Network’s global data strategy in a local context with Australia and New Zealand.
He will work closely with each Dentsu Aegis Network agency to build on existing capabilities and technology and develop new approaches to ensure the group is delivering a best in class proposition around data.
Simon Ryan, CEO of Dentsu Aegis Network ANZ, said, “Data is the new currency of business, and is a key need across all our agencies and the services we offer to clients.
“Philip comes on board to steer our group locally through the transformation and continuous evolution required to deliver the market leading proposition on data.
“Philip’s experience in search, performance marketing, operations and data visualisation will be a great asset to Dentsu Aegis Network locally. He will work to mould a relevant data strategy, and to ensure we are at the forefront of the industry when it comes to data. I’m very pleased to welcome Philip to our team.”
Philip Zohrab added, “I’m delighted to take up this opportunity to work with the Dentsu Aegis Network team in Australia and New Zealand, and to help shape the group’s approach to the important areas of data and analytics.
“With significant support from our regional and global teams, we’re rolling out great new technology and data services. Dentsu Aegis Network is in an extremely strong position in this area and it’s exciting to be part of driving our data agenda forward.”
Matthew Crook, CEO of performance & data and chief strategy officer for Dentsu Aegis Network ANZ, said, “Data is a key focus of our entire business, and it’s brilliant to have Philip join us to help drive our approach in this important area across our agencies and within the group broadly.”
Zohrab joins from iProspect in Singapore, where he was regional managing director, digital tehnology operations. Originally from New Zealand, he has been with the Dentsu Aegis Network since 2013, with nearly two decades experience in performance digital, data, operations and technology.