Demo Plus And Artel Merge To Create Full Service Shopper Agency Extravert

A new full service shopper engagement agency has been launched following the merger of Australia’s leading face to face marketing agency Demo Plus and creative agency Artel.

Extravert unites Demo Plus’ more than 20 years’ experience of connecting people and brands in the retail environment and specialist shopper marketing creative specialists Artel to offer end-to-end strategic planning, concept development, design, production and activation services utilising its more than 1,000 brand ambassadors.

The new agency is part of the Blueprint Group, Australia’s largest retail marketing and sales group which includes global data and analytics business Retail Insights and field merchandising arm PowerForce.

Extravert, which specialises in FMCGs and liquor will be led by creative director Zed Elliott and client strategy director Louise Compton and bolstered by a senior team including operations director Fleur Farrington, senior account director Daniel Cormack and account director Liv Pultar.

Elliott has worked at some of the largest agencies in the country including BWM, Whybin\TBWA, Leo Burnett and Saatchi & Saatchi and has considerable experience in producing highly creative experiential campaigns.

Speaking about the launch, Elliott said, “Our mission is to make our clients brands the extravert. It’s all about them standing out and having a personality in-store and on-location.

“By combining the more than 35 years of experience of Demo Plus and Artel, we now offer complete path to purchase strategy and creative execution under one roof, driven by our specialists understanding of the shopper and retail environment and supported by a dedicated team of ambassadors across the country.

“The future of a brand’s success is in giving consumers emotional and memorable brand experiences – right message, right place, right time. Done well participants then continue to advocate for the brand whether live or socially.

“This is why, I’m so excited to be leading the creative charge within Extravert as we truly understand today’s shopper and are passionate about designing great shopper marketing solutions for our clients.”

Compton added, “A key factor in the ongoing success of the businesses will be leveraging our extensive experience and insights to translate great strategy and creative into workable solutions that truly deliver value for our brand partners.”

Picture L to R: Zed Elliott, Liv Pultar, Fleur Farrington, Louise Compton, Daniel Cormack

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