Cosmo goes mobile

Cosmo goes mobile

Bauer Media’s women’s magazine, Cosmopolitan, is going mobile with the launch of a new app of the magazine.

The iPhone app is a Bauer Media first and signals the next phase in Bauer’s direction and innovation and has already generated 3,500 new subscribers since its release last Friday.

“The app. is a great addition to the Cosmo brand and is an exciting proposition for both our reader and editorial team,” Bronwyn McCahon, Cosmopolitan editor, said.

“We now curate content that spans print, tablet, website, social media and now in mobile app. form, offering endless possibilities for the way in which package up content for our consumer.”

Marcelo Silva, Bauer Media Group’s Head of Mobile added: “The release of the iPhone edition of Cosmopolitan is a significant development for our digital team as we continue to develop greater synergy between our print and digital offering and focus on a first class magazine experience for our readers.”




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]