What Coke Learned from Social Media

What Coke Learned from Social Media

This story was originally published by

The Share a Coke campaign was popular over here in Australia, and Price Allan, marketing consultant from the US, says it's taking off well there too. The key to the campaign's success lies in the lessons from social media, Allan believes. 




This summer Coke unveiled its Share a Coke campaign in the US.

The results have been fantastic, though no official numbers have been released, yet. However, the sheer buzz around this campaign has been staggering.

Come to find out, though, we Americans were not the first. The campaign was first launched in Australia in 2012 where product sales jumped by 10%. Imagine double-digit growth for a brand that is at least in maturity, and some would say, in the decline stage of the product life cycle.

A similar, though smaller but equally impressive, lift was felt in England when the campaign moved there in 2013. As sales saw the global leader with a 4.93% increase in year-to-year sales even while the industry as a whole noticed a decline.

What has Coke™ tapped into to gain this ground? My experience tells me they learned a lesson from social media.

Check out Allan’s full post here which has all the social media lessons Coke took advantage of.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]