Vittoria Coffee has partnered with four Australian designers for a collection of limited edition designer takeaway cups.
The four designers are internationally-renowned fashion brand Ellery, designer swimwear brand We Are Handsome, emerging menswear brand Insted We Smile and recently launched fashion label We Are Kindred.
The series features seasonal prints from each of the designer’s summer 2014 collections. The eight cup designs include an exclusive print by Ellery, jungle prints by We Are Handsome, an anchor print by Insted We Smile, and a floral design by We Are Kindred.
The limited edition cups will also be accompanied by a national advertising campaign, with large format outdoor ads as well as print ads in Vogue, Harper’s Bazaar and Fairfax newspapers and supplements.
The ongoing Fashion Series has built a loyal and excited following with Vittoria customers. The collection offers a highly visual series of collectible designer cups giving Vittoria customers a unique espresso experience.
Vittoria Coffee supports and celebrates Australian fashion through its ongoing partnerships with leading Australian designers as well as identifying and supporting emerging designer talent each season.
“The response from our customers when we launch limited edition cups is always so positive, particularly with our fashion cup collaborations. Our customers get to see the reaction of their customers first hand as we do later on social media, and the popularity of the series has exceeded all of our expectations. Providing something extra and unique to the customers’ coffee experience and being able to showcase these amazing Australian Fashion designers to an extended audience is what the collaborations are all about,” Rolando Schirato, Managing Director of Vittoria Food & Beverage says.
The Summer Fashion Series by Vittoria Coffee will bring style, colour and craft to the coffee world and will be available to all Vittoria Coffee customers both domestically and internationally from 1 December 2014 to 31 January 2015.