Just in time for Summer, UK high street brand River Island has launched a Southern Hemisphere exclusive range. To celebrate, River Island’s Summer 15 campaign sees Australians & Brits going head-to-head in the ultimate test of sartorial style; The Fashion Ashes.
This stylish adaptation of the Cricket Ashes features Aussie bombshell Elle Brittain and Brit cool cat Bee Beardsworth taking on this seasons biggest categories; Festival Fashion, Denim, Street Style, Partywear and Resort.
Named after the iconic Elle McPherson, 19-year-old Indigenous model, Elle Brittain is destined for super model stardom. Scouted on Instagram, the 5”9’, gap tooth beach babe has the ultimate girl next door charm and relaxed attitude that perfectly captures the Aussie girl spirit.
Model, and artists, Brit ‘IT’ girl, Gabriella ‘Bee’ Beardsworth has a great sense of grungy personal style that is unique to her London upbringing. Her cheeky personality has earned the model a cult following from her confessional tumblr page. Both talents embody the brands exuberant energy, international status and fresh take on fashion.
River Island, a family owned UK based international business known for its on trend accessible designs, has established itself as a key high street fashion destination in the UK since its humble beginnings in the 40’s. River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.
Australia is a key market for the retailer, “Following our expansion into the Southern Hemisphere, we have identified Australia as one of our key new markets,” says Jose Roscop, marketing director. “We wanted to create a unique offer specifically suited to the fashion- savvy Australian consumer. Since launching our online site, Australia has remained in our Top 4 performing countries across international markets.”
River Island’s global expansion into the Southern Hemisphere – from South Africa to Australia culminates in a dedicated clothing range to suit counter seasonal climates. The Southern Hemisphere collection is refreshed weekly with a crop of the newest High Summer arrivals. Australians can now also shop the site in AUD and receive shipping for order over $50.