Campaign: All Aboard Optus’ Broadband Bundle

Campaign: All Aboard Optus’ Broadband Bundle

Optus continues its push for new customers with a wide-reaching advertising campaign utilising TorchMedia’s out-of-home media network.

Promoting Optus’ home broadband bundle and new pre-paid offer, the campaign spans TorchMedia’s transit and shopper-facing network. The broadband creative will be featured on a total of 72 Trackview panels on trains in Sydney and Melbourne while the pre-paid creative is being displayed throughout 772 supermarkets nationwide. Collectively, the campaign is expected to reach over 11.5 million people throughout November and December.

The Trackview panels will feature the text, “Next Stop: Unlimited Entertainment”, to effectively promote Optus’ Big Home Bundle. The bundle includes unlimited home broadband and Optus TV with Fetch to encourage consumers to sign with Optus for a complete entertainment package.

Kirsty Dollisson, GM at TorchMedia says, “With the latest release of smartphone plans, the announcement of new TV streaming services, and continued competition among TV networks, consumers have an ever increasing choice in their home entertainment provider,” she explains.

“Optus’ consumer and commuter-facing campaign will ensure they remain top of mind for home internet and mobile deals heading into the future.”

The campaign comes at a key time for Optus as it continues it’s focus on customer acquisition.




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]