As you can see from the picture carousel above, B&T’s inaugural Towards 2030 Forum was a belting success attracting a full house of young creatives, planners, marketers, strategists, media, PR and just about every other type of communications professional you could wish for.
Held at Sydney’s Ivy last Thursday, and sponsored by News Corp, the forum was the result of feedback from our attendees at B&T’s 30 under 30 Awards. The result was a day that saw a keynote from News Corp’s Australian CMO Tony Phillips, speed mentoring from some of the industry’s best-known and well-respected leaders and capped off with a hackathon to imagine the agency of the future helped along by even more influential industry luminaries who acted as table captains.
One of the most notable aspects of the day was the heavy skew to female attendees. We don’t know if this is reflective of the current ratio of young communications professionals or whether women are more inclined to attend such fantastic networking and development opportunities. Either way, it was encouraging to see so many young and talented women enthusiastically participating in the day.
It underscores the need for the industry as a whole to work hard to make sure advertising marketing and media transforms itself into an industry capable of retaining such talent both client and agency side as they progress in their careers and lives.
B&T will certainly play its part in championing a more diverse and inclusive industry with events like this as well as Women in Media, and we’re excited to announce the 3% Conference Australasia, which we will be bringing to Sydney for the very first time on 31 August this year.
The results of the afternoon hackathon were also worthy of a mention. We ere super impressed with how seriously all attendees went about the task of imagining the perfect agency of the future. Expertly guided then judged by the stellar cast of table captains, the young attendees were very passionate about topics of inclusion, but also profit share and a social conscience.
If half of the aspirations expressed by the participants come to fruition, the industry will be a much better place to work in the future. We can’t wait to see what next year’s event will bring.
We’re also tickled by the fancy that perhaps one or two people met over the course of the day and in years to come might well found one of the next great Australian success stories.
A special thanks to our mentors:
Tony Phillips – CMO, News Corp Australia
Georgia Suttie – new business director, Enero Group
Matt Michael – managing director, The Monkeys
Aimee Buchanan – CEO, OMD Australia
Lorraine Jokovic – CEO, The LOUD Communications Group/ director, The Communications Council
Jason Dooris – CEO, Atomic 212 Group
Jane Huxley – Former MD, Pandora Australia And New Zealand
Sean Seamer – CEO, MediaCom Australia
And to our table captains:
Cate Stuart-Robertson – managing partner, TKT Sydney
Jules Hall – founder and CEO, The Hallway
Virginia Hyland – founder, HM Comms
Mark Hollands – former CEO, NewsMediaWorks
Andrew Howie – group marketing manager, MLA
Ally Watson – co-founder, Code Like a Girl, .NET Developer, Deepend
Matt Taylor – MD, Milk Money
Dominique Hind – COO and co-founder, WiTH Collective
Fern Canning-Brook – MD, Edelman Australia
Denis Mamo – creative ringmaster, White Space Concepts
Jodie Sangster – CEO, ADMA
Rob Hall – founder and CEO, Playground XYZ
Paul Blackburn – general manager of network sales, News Corp
Ellie Rogers – head of agency, Australia and NZ – Facebook
Ashley Earnshaw – chief investment officer, Carat Australia
Lauren North – executive manager of consumer wealth marketing, Commonwealth Bank