The bi-monthly print edition of B&T has cemented its position as market leader soaring 22.8 per cent in the latest CAB audit figures.
The magazine – that went through a thorough re-launch in 2014 – now has an audited distribution of 14,592. The only other audited Australian media print title was Adnews that posted a distribution of 6,228.
B&T was purchased by current publisher The Misfits Media from Cirrus Media in October last year. Both the print edition and the B&T website have been relaunched following the new ownership.
CEO of The Misfits Media, David Hovenden, said the investment the business had made into both print and digital was really bearing fruit.
“We knew when we took over the ownership of B&T that with some love, the right staff and a good injection of fun the brand could really fly, and the latest audit figures prove just that,” Hovenden said.
“The B&T brand has such a formidable history in the Australian marketplace – some 65 years and counting – and it remains the best and most trusted source of information for the media and marketing industries.”
And not many print brands can boast a 23 per cent circulation increase, he said.
“All the feedback we get on the magazine is that the industry loves it. People still adore a print copy landing on their desks; it’s something they can share with colleagues and they’re proud to have it in their receptions. It proves print done well, done cleverly, with good writing and quality images still resonates; it still really cuts through and still has a valuable and viable future.”
Hovenden said he was very excited about the B&T brand as a whole. “Not only is the magazine and website going gangbusters, but we’ve also got 30 Under 30, Women in Media and, of course, the legendary B&T Awards. It’s a very, very exciting time indeed for the brand,” he said. “Stay tuned.”