Independent branding agency BrandOpus has announced the relaunch of its Australian operations, appointing Nikki Moeschinger as its local managing director.
Moeschinger (pictured above) has over 16 years’ branding experience in the Australian FMCG industry, with recent exposure to the Chinese market.
Her most recent role was general manager of strategy and relationships at Motor Brand Design.
Moeschinger is being supported by Elliot Ramsay at BrandOpus while she awaits the arrival of Adam Rickett as design director.
McCain, Sara Lee and Twinings are some of the brands that BrandOpus is already working with in the Australian market.
Commenting on BrandOpus’ relaunch, Moeschinger said: “We have recognised the best creative talent in the region is eschewing traditional agency employment and is instead cherry-picking projects of interest through contracting.
“We’re realigning the agency to work within that context, which allows us to offer our clients the best of the best as far as creative talent is concerned. The icing on the cake is the back-up we have from the team in London when we need heavy-duty strategic or creative input.
“At the heart of this new model though is a core team providing consistency, continuity and stability.”