Big Data: Taking the Snooze Out of News
When a Big Four advisory firm strikes a deal with an unstructured data search company, the press release is going to be pretty dry.
The coming together, in a strategic alliance, of KPMG, the tax, audit and advisory firm, with Nuix, a Sydney headquartered technology company involved in unstructured data search, is hardly thrilling news to those outside of the core audience of KPMG partners, clients and the IT and information governance communities.
However both companies believe this to be great news and wanted to help people visualise the significance in terms of the core capability – dealing with big data, and client value. So they made a video.
Using in-house creative at Nuix and Sydney based production house Digital Pulse, the resulting video works for a few of reasons:
- It’s a lot more fun that a two-page press release
- It tells the story in terms of client value; it’s mainly about the client issues and benefits
- It uses hexadecimal code (Google it – core to computing and something Nuix can get to the heart of)
- Its visual palette is drawn solely from keyboard strokes
Written, produced and approved in under three weeks the video has just been released along with the alliance news. Views are building but the point is that news may be dry but the way it is told is crucial in terms of getting the message across, especially to internal audiences at both companies.
Credits:
Sponsors: Nuix – Carolyn Betts, Head of Marketing. KPMG – Kristin G. Morgan, Corporate Communications.
Creative: Writers, Grant Whitehouse and Josh Mehlman, Nuix. Conceived and directed by Grant Whitehouse, Nuix.
Production: Digital Pulse. Producer Natalie Pronin, Creative Director Fabio Nardo. Head of Motion Graphics Thomas Pullar.
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