Heavy Vehicle Industry Australia (HVIA) has partnered with Balmer Agency to maximise the exposure of exhibitors attending the Brisbane Truck Show in May this year.
Dating back to 1968, the Brisbane Truck Show attracts up to forty thousand visitors every year including fleet executives and purchasing managers across all related industries, as well as the local government.
The destination event showcases the capabilities of the Australian heavy vehicles industry and provides a glimpse into its future with the latest developments in design, engineering, manufacturing and technology on display.
With a marketing partner on board, exhibitors will be able to garner attention and create a buzz ahead of the show to amplify their presence at the event and increase foot traffic to their booths.
Balmer Agency and HVIA will offer exhibitors free marketing opportunities such as a dedicated landing page on the Brisbane Truck Show website.
Balmer Agency has had significant experience in the transport and logistics sectors, and has provided digital solutions to several of the industry’s heavyweights.
Sarah Balmer, founder of Balmer Agency, said the Melbourne-based company is excited to be part of an event that celebrates one of Australia’s vital industries.
“Many of the exhibitors have shown a keen interest in the marketing opportunities that are on offer to them in anticipation of the show this year,” she said.
“We look forward to working together with them and shining a light on the industry’s innovations and achievements.”
The Brisbane Truck Show will be on from 16 to 19 May at the Brisbane Convention and Exhibition Centre.