Environmental concerns are low and consumerism is high when it comes to buying a new car, a recent automotive consumer insights study shows.
Sparc Media recently ran an automotive consumer survey across 500 people in Australia to gain insights on their buying behaviour.
Here are the top 3 findings:
1. 74 per cent will start the search for the next car online.
2. 72 per cent are happy to switch brands.
3. Price is the highest consideration when making a purchase at 72 per cent. 35 per cent of the respondents were also willing to travel more than 50 km to get a further five per cent discount.
Have a look at the infographics below for more findings: