Aussie Apples Say ‘Refresh Yourself’ With Juicy New Campaign

Red apples on wooden table

Aussie Apples has launched a refreshing new marketing campaign to prompt Australians to reach for a fresh Aussie Apple when on-the-go rather than a processed snack.

Created by newly appointed creative agency The Works, the campaign titled ‘Refresh Yourself’ brings Aussie Apples to the foreground and conveys how opting for this Aussie favourite will deliver a uniquely refreshing and reviving experience.

Luke Westley, marketing services manager for Aussie Apples at Horticulture Innovation Australia said: “The industry has been in growth in recent times and we believe that this campaign will resonate with younger Australians were we see further growth opportunities. We are really impressed with our new creative and with The Works.”

Paul Swann, creative partner at The Works added: “Apples are a staple of most shopping baskets but with this campaign we wanted to reinvigorate their perception and appeal to a young adult audience, who often reach for other convenience options.

Aussie Apples

“This campaign is quite a departure from the previous work but we believe that it’s just what’s required to achieve the objectives.”

The campaign is set to run nationally across outdoor, point-of-sale, social and digital channels.




Please login with linkedin to comment

Chocolate Chip Cookie Clemenger BBDO Sydney Jenny Brockie

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]