Apple Tops The List As Favourite Brand For Gen Ys

Apple Tops The List As Favourite Brand For Gen Ys

Can’t understand the pesky mind of the Millennial? Well, perhaps this may help.

US ad agency Moosylvania has surveyed 3500 Gen Ys aged 20-35 to find out which brands most appeal to them.

And, yes, predictably it was tech behemoth Apple that they had most kinship with the Ys winning the top spot. Interestingly, Facebook could only manage 65th while other platforms such as Instagram or Snapchat didn’t rate a mention at all.

The full list, published on Businessinsider.com, can be read here: 

The list’s top 10 contained the usual suspects, but interestingly also included budget retailers Target and Wal-Mart. The survey also deduced that it was brands with a strong social media presence that was most likely to win over the Ys

The final top 10 list of favoured brands included:

  1. Apple
  2. Nike
  3. Samsung
  4. Sony
  5. Microsoft
  6. Target
  7. Amazon
  8. Google
  9. Wal-Mart
  10. Ninetendo

Unsurprisingly, tech, fashion (namely sportswear), fast food, cars and entertainment brands ruled the list. Particularly those brands with a dedicated youth focus or where seen to be doing good for the planet.

When it came to media brands, they didn’t appear to fare well at all in the top 100. Netflix came in at 72, filmmaker Marvel at 67, Facebook at 65, AT&T at 62, Verizon at 62, Ebay at 53 and Disney the best placed media brand at 21.




Please login with linkedin to comment

Advertising Standards Bureau First Jobs Luke Starr

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]