Creative agency and Publisher Edge has launched Crown Group’s inaugural edition of luxury lifestyle magazine Crown Lounge that Edge will publish quarterly and distribute to Crown Group’s 3,500 Platinum Club members.
Crown Group has quickly become a multi-billion dollar development enterprise, specialising in high-end metro apartments. Crown Lounge is a high-end magazine covering finance, leadership, travel, fashion and architecture that brings to life the luxury lifestyle that Crown’s apartments afford.
Crown Group Chief Executive (CEO), Iwan Sunito said, “The launch of Crown Lounge marked the realisation of a long-held ambition to provide the entrepreneurial community, Crown Platinum Club, a platform to share in its successes, dreams and passions.
“We are absolutely thrilled to launch Crown Lounge to our Crown Platinum Club members. Crown Lounge provides a unique opportunity to unite thought-provoking, topical lifestyle content for our astute readers under the one title. Our clients have a wealth of experience and we’re confident Crown Lounge will offer a buffet of content to satisfy their tastes.”
Edge also won the tender to publish the Journal for the Australian and New Zealand Institute of Insurance and Finance (ANZIIF). The Journal serves ANZIIF’s 15,000 members across Australia, New Zealand and overseas, providing key information and insights for this professional audience. The Journal adds value to ANZIIF’s membership proposition, as the leading provider of education and training services for the industry.
ANZIIF CEO Prue Willsford said: “The Journal has a long history and we are proud to present a new magazine that reflects the changing needs of insurance professionals and the broader finance industry. This means recognising the role women play in the business, the globalisation of insurance, and the need for not only technical insurance content but resources relating to business and people management and advancing your career.”
Print magazines offer both Crown Group and ANZIIF a point of difference and a tactile communications vehicle that have high impact with their audiences. Edge managing partner Fergus Stoddart commented: “Print is enjoying resurgence, as brands struggle to engage customers in the competitive digital world. Digital properties are struggling for two minutes of eyeball time, while magazines are enjoying over 20 minutes.
“We are extremely excited to be providing content and editorial solutions for both the Crown Group and ANZIIF, and strongly believe in print as a part of these organisations’ content strategies.”