APAC Effie Awards Winners Revealed

APAC Effie Awards Winners Revealed

Winners of the APAC Effie Awards 2017 were announced on Friday at Four Seasons Hotel Singapore, celebrating the Asia Pacific’s most effective marketing campaigns.

Brewtroleum by DB Breweries and Colenso BBDO took home the highly coveted Grand Effie. The same case has also won three Golds and one Silver.

Four special awards were presented on the night. Clemenger BBDO was named the APAC Effie 2017 Agency of the Year, bagging 12 metals. Running behind were Colenso BBDO and MullenLowe Lintas Group.

On the network level, BBDO Worldwide took the lead, with a total haul of 29 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.

Brand of the Year and Marketer of the Year awards were presented to DB Breweries – DB Export and Unilever respectively. These special awards are accorded based on the points received on all winners and finalists.

The awards gala, attended by some 200 industry professionals, presented a total of 71 Effies – 1 Grand Effie, 15 Golds, 21 Silvers and 34 Bronzes.

Australia emerged as the strongest market in the region on the effectiveness stage this year, contributing the highest number of metal winners last night. Following in the rankings are India and New Zealand.

Here’s the full list of winners.

Brand of the Year: DB Breweries – DB Export

Marketer of the Year: Unilever

Agency of the Year: Clemenger BBDO

Agency Network of the Year: BBDO Worldwide

Entry TitleCategoryClientAgencyCountry
GRAND EFFIE
BrewtroleumBrand Experience – ProductsDB BreweriesColenso BBDONew Zealand
GOLD                          
BrewtroleumBeverages – AlcoholDB BreweriesColenso BBDONew Zealand
The Massive HitBeverages – Non-AlcoholFrucor Beverages (Australia)Clemenger BBDO/ TKTAustralia
How Old Will You Be?Financial Products & ServicesBank of New ZealandColenso BBDONew Zealand
The Giant Demo Of StrengthOther Products & ServicesAmbuja CementsPublicis CommunicationsIndia
Backyard Burger KingRestaurantsBurger KingColenso BBDONew Zealand
The BoysRetailPacific BrandsClemenger BBDOAustralia
Backyard Burger KingBrand Experience – ServicesBurger KingColenso BBDONew Zealand
Snickers HUNGERITHMBranded ContentMars AustraliaClemenger BBDOAustralia
BrewtroleumMedia InnovationDB BreweriesColenso BBDONew Zealand
Meet GrahamMedia InnovationTransport Accident CommissionClemenger BBDOAustralia
Dads #ShareTheLoadPositive Change Social – BrandsP&G IndiaBBDO IndiaIndia
Cat Street ViewSmall Budget-ServicesHiroshima PrefectureI&S BBDO Japan Group / KOO-KIJapan
The BoysSocial Media MarketingPacific BrandsClemenger BBDOAustralia
Defeating Exam HungerYouth MarketingMars Food ChinaBBDO and Proximity ChinaChina
BrewtroleumBrand Experience – ProductsDB BreweriesColenso BBDONew Zealand
SILVER
Bajaj V – The Nation’s BikeAutomotiveBajaj AutoTLG IndiaIndia
Be a Family PersonConsumer Electronics and DurablesBenQBBDO TaiwanTaiwan
A Natural SilenceFoodBrownes DairyMeerkatsAustralia
Meet GrahamGovernment/InstitutionalTransport Accident CommissionClemenger BBDOAustralia
Cognitive CollectionIT/TelcoIBMOgilvy & Mather SingaporeSingapore
Cat Street ViewTravel/TourismHiroshima PrefectureI&S BBDO Japan Group/ KOO-KIJapan
Experience Pride with Nation’s BikeBrand Experience – ProductsBajaj AutoTLG IndiaIndia
Cat Street ViewBrand Experience – ServicesHiroshima PrefectureI&S BBDO Japan Group/ KOO-KIJapan
MILO ChampionsBrand RevitalisationNestléOgilvy & MatherSingapore
The BoysBranded ContentPacific BrandsClemenger BBDOAustralia
Hero of Category vs Heroes of IndiaDavid vs GoliathBajaj AutoTLG IndiaIndia
BrewtroleumPositive Change Environmental – BrandsDB BreweriesColenso BBDONew Zealand
The Heart Attack ActPositive Change Social – Non-ProfitThe New Zealand Heart FoundationBarnes, Catmur and Friends DentsuNew Zealand
Don’t Ignore a CoughProgrammaticFlordisAffinityAustralia
Embracing Dirt Now an Act of FaithSeasonal MarketingUnileverMullenLowe Lintas GroupIndia
Lamb: Saving Australia Day ‘Orphans’Seasonal MarketingMeat and Livestock AustraliaThe MonkeysAustralia
Dads #ShareTheLoadSocial Media MarketingP&G IndiaBBDO IndiaIndia
This Bike Has MSSponsorship & Event MarketingMSGreyAustralia
#HelpAChildReach5Sustained SuccessHindustan UnileverMullenLowe Lintas GroupIndia
The Joy ExchangeSustained SuccessThe Akanksha FoundationOgilvy India GroupIndia
Snap CounsellorsYouth MarketingLoveDoctor.in, Chayn IndiaTBWA\IndiaIndia
BRONZE
Jhatka Mana Hai (No More Jerks)AutomotiveBajaj AutoOgilvy India GroupIndia
The Water that Loves WaterBeverages – Non-AlcoholCoca-Cola Japan Co.Ogilvy & Mather Japan GKJapan
Old PC Can’t Open the New WorldConsumer Electronics and DurablesIntel ChinaOgilvy BeijingChina
Winning Smart in MalaysiaConsumer Electronics and DurablesHuawei Technologies MalaysiaOgilvy & Mather AdvertisingMalaysia
Continued Push for an Equal FutureCorporate Reputation/ Professional ServicesANZTBWA MelbourneAustralia
Mini LegendsFinancial Products & ServicesNational Australia BankClemenger BBDOAustralia
Owning the First Job TriggerFinancial Products & ServicesANZTBWA\MelbourneAustralia
Lamb: Bringing Australians TogetherFoodMeat and Livestock AustraliaThe MonkeysAustralia
Snickers HUNGERITHMFoodMars AustraliaClemenger BBDOAustralia
The Story of India’s Maggi CrisisFoodNestle IndiaMcCann Worldgroup IndiaIndia
Stop It At The StartGovernment/InstitutionalAustralian Government – DSSBMFAustralia
The Heart Attack ActGovernment/InstitutionalThe New Zealand Heart FoundationBarnes, Catmur and Friends DentsuNew Zealand
Don’t Ignore a CoughHealthcareFlordisAffinityAustralia
This Bike Has MSHealthcareMSGreyAustralia
Embracing Dirt Now an Act of FaithHousehold/Home Products & ServicesUnileverMullenLowe Lintas GroupIndia
Winning the 4G Race Without 4GIT /TelcoVodafone IndiaOgilvy India GroupIndia
Supermarket Switch ChallengeRetailALDI AustraliaBMFAustralia
World’s First VR Department StoreRetaileBay Australia and New ZealandPulse CommunicationsAustralia
Visa The ChaseBrand Experience – ProductsVisa Information System (Shanghai)BBDO and Proximity ChinaChina
This Bike Has MSBrand Experience – ServicesMSGreyAustralia
This Bike Has MSBranded ContentMSGreyAustralia
MMDA IsThereAProblem, Officer?.comBranded UtilityMetro Manila Development AuthorityMcCann Worldgroup PhilippinesPhilippines
Winning Smart in MalaysiaDavid vs GoliathHuawei Technologies MalaysiaOgilvy & Mather AdvertisingMalaysia
Amnesty UnblockerMedia InnovationAmnesty InternationalColenso BBDONew Zealand
Snickers HUNGERITHMMedia InnovationMars AustraliaClemenger BBDOAustralia
Continued Push for an Equal FuturePositive Change Social – BrandsANZTBWA\MelbourneAustralia
#staynegatHIVePositive Change Social – Non-ProfitLove YourselfDentsu Jayme SyfuPhilippines
Free Puppies ForeverPositive Change Social – Non-ProfitVision AustraliaMcCannAustralia
The Give RegistryShopper MarketingMyerClemenger BBDOAustralia
RewordSmall Budget-ProductsHeadspaceLeo Burnett MelbourneAustralia
Last WordsSmall Budget-ServicesIndian Association Palliative CareMedulla CommunicationsIndia
Maybelline: #BeYourOwnFilterSocial Media MarketingL’Oreal SingaporeTBWA\SingaporeSingapore
Mini LegendsSponsorship & Event MarketingNational Australia BankClemenger BBDOAustralia
Taste of TogethernessSustained SuccessHindustan UnileverOgilvy & Mather GroupIndia

 

Winners and finalists will contribute points towards the ranking on the 2017 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.




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APAC Effie Awards 2017 techniques

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