ANZ’s Marketing GM Join’s The Australian Sports Commission

ANZ’s Marketing GM Join’s The Australian Sports Commission

The Australian Sports Commission (ASC) has announced the appointment of Louise Eyres as its corporate general manager.

Eyres joins the ASC from ANZ, where she was the group general manager of marketing. She has also previously BHP Billiton’s global head of brand.

Eyres has been promoted within the ASC to corporate general manager, a role she has been acting in this year, and will lead its newly created marketing, customer insights and analytics division.

Kate Palmer, chief executive of the ASC, said Eyres’ appointment demonstrates the organisation’s commitment to enhancing its strategic leadership of the Australian sport sector.

“We realise the importance of the ASC evolving its operations to take a stronger leadership role,” she said.

Commenting on her appointment, Eyres said she was excited about creating new promotional and commercial opportunities for sport.

“The new marketing, customer insights and analytics division will be focused on developing stronger community connection with sport,” she said.

“To achieve that, we intend to be collaborative, empowering sport through key strategic partnerships and a coordinated approach across government, the sector and industry.”




Please login with linkedin to comment

ASC Australian Sports Commission louise eyres

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]