ADMA replaces its awards
DMA (the association for data-drive marketing and advertising) has launched a new awards program that will replace the 36 year old ADMA Awards.
The new awards program, Australian Creativity and Effectiveness Awards (AC&E Awards) has a whole new look with a new slogan and award categories.
There are now 30 award categories to enter with 14 new categories, including social media campaigns, data-driven mail and customer experience.
Check out the full release below for all the info.
“New name, new awards, new categories:
ADMA launches new Awards program for the industry
Sydney, 4 June 2014 – The Association for Data-driven Marketing and Advertising (ADMA) has launched an all-new awards program called the Australian Creativity and Effectiveness Awards (AC&E Awards) to replace the 36-year-old ADMA Awards.
The new-name Awards program features a new mandate, slogan and new awards categories.
“The AC&E Awards will be truly representative of the rapidly evolving marketing, media and advertising landscape,” said Jodie Sangster, ADMA CEO. “We intend to award the best of the best which so few awards shows do these days.”
“The most significant change is that campaigns entered into the AC&E Awards must demonstrate both creativity and effectiveness in equal proportion, not one or the other as in past years. The rationale is simple: campaigns from now on must be both effective and creative to be deserving.”
The AC&E Awards will feature the tagline: ‘Rewarding the optimum balance of creativity and effectiveness.’
Regarding creativity, judges will look at the creativity of a campaign in the widest sense of the word. The remit will still cover great creative work, but judges will also be looking for a creative approach to marketing and advertising to engage customers using technology, a great strategy or previously untested methods.
On the effectiveness side, campaigns must reflect ROI, meet objectives and exceed customer expectations.
ADMA consulted with some of the industry’s best creatives and marketers on the way forward for the new awards program.
“It’s wonderful to see an association like ADMA looking at all the components that now make up marketing and advertising – data, technology, creativity, content and customer experience – and rewarding those campaigns that are both creative and effective. That’s how it should be,” said Patrick Collister, Google Head of Design, UK and Northern Europe.
“I was delighted to lead the people working with ADMA on the AC&E Awards to ensure that in future all campaigns awarded will demonstrate the best creative thinking possible and tangible business success,” said David Bell, Executive Creative Director, MercerBell.
“The marketing leaders of the future are going to be people with both quantitative and creative skills. They won’t be just brilliant creative minds or brilliant measurability experts. They will be the perfect blend of both and the results will be seen in the campaigns. That’s why the new AC&E Awards are the way forward,” said Sandra De Castro, Chief Marketing Officer, National Australia Bank.
New categories created
This year there are 30 categories to enter, plus Pinnacle and Excellence trophies which judges award to outstanding individuals and agencies. There are 14 new categories including social media campaign, data-driven mail, ambient/experiential marketing, data visualisation and customer experience, to better reflect the new world of marketing, media and advertising. Some categories that don’t reflect the new ADMA remit have been retired.
“At a time when our industry is changing so rapidly, the AC&E Awards program is capturing the zeitgeist by leading the change in creating exciting modern awards categories that truly reflect where marketing and advertising is going and what should be rewarded now. ADMA is not afraid to be controversial in its choices or to drop categories that we feel no longer suit our data-driven remit,” said Ms Sangster.
ADMA has also created an online submission system for the awards to improve and speed up the entry experience for agencies and brands.
The 2014 AC&E Awards will take place on Thursday, 30 October at Sydney’s The Star, Pyrmont. To enter your best campaigns and find out more, visit www.acandeawards.com
Deadline is 1 August 2014.“
Please login with linkedin to comment
Latest News
General Motors Snares Heath Walker From Scania
General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Identified By Seven As Bondi Killer Lawyers Up
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.
Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.
Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.
Allied Nabs Nicola Gold From Pico International Dubai
Seasoned marketer relocates from Dubai to Sydney. Says the shopping's not as good but at least you can get a drink.
Nine’s Push For Gold, Silver & Bronze Ad Opportunities Could Break New Ground In Broadcasting
Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.
TV Ratings (16/04/2024): Toxic City Girls Too Much For Farmer Bert
Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.
Kaimera Wins Afterpay ANZ Media Account
Have couriers even started to mention you're overdoing the online shopping? Probably best to avoid this Afterpay news.
Industry Reacts: Stuff Group Swoops In To Save 6pm News After Newshub Closure
As you'll read here, New Zealand's media's in a right state of flux. And nor have they forgotten 1981's underarm.
a2 Milk Launches “Only a2 Will Do’ Brand Platform In First Work From BMF
A2 milk drinkers tend not to bother everyone with their gut health issues & it's a lesson for vegans & the gluten-free.
Can You Recite It In Under 4 Seconds? Maccas Relaunches Iconic Competition With Modern Twist
Do you know what would make a fantastic ad? Drunk people at 3am trying to recite the ”two all-beef patties"
‘Liar, Liar’: Lehrmann Exposed As High Profile Defamation Case Comes To A Close
Having exhausted all avenues in his defamation case, is there only one option left for Bruce - reality television?
MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
If you've not been to the snooty suburb of Woollahra, the locals would like to thank you again for staying well away.
Yahoo Academy Announces Class Of 2024
This academy is strictly for "emerging leaders". Courses don't include 'sleeping at your desk' or 'bunking off early'.
Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
Despite the ban threats, TikTok keeps marching on. Cementing its reputation as the Julian Assange of the tech.
AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
Think influencer marketing's a little on the white side? This free webinar's for you. Sadly, it's not given TV ideas.
Anthony Ellis Promoted To CEO Of Publicis Media Exchange
Anthony Ellis takes the opportunity to thank the office fern in his press photo following recent work promotion.
Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD
Jessica Mauboy brings the tunes to new Supercars campaign. Meanwhile, Shannon Noll promises a revenge best served cold.