Adidas has been forced to apologise after using a very poor choice of words in a marketing email sent out to those who ran in the Boston Marathon earlier this week.
The email was quickly shared across social media, with its subject line reading “Congrats, you survived the Boston Marathon!”
My friend received this email from Adidas after the Boston Marathon… I don’t know how an advertising team doesn’t catch this. pic.twitter.com/Fe16Z4Hnvq
— Robin Dich (@RobinDich) April 18, 2017
— @Georgebakhos1 (@GeorgeBakhos1) April 19, 2017
— Barstool Sports (@barstoolsports) April 18, 2017
It was at the very same event just four years ago where two bombs exploded near the finish line, killing three people were killed and injuring 260 more.
The poorly-worded email forced Adidas into damage control, with the brand issuing a statement saying it was “incredibly sorry” about the “insensitive” subject line.
— adidas (@adidasUS) April 18, 2017
However, that didn’t stop Twitterers from having a go at the sports brand.
Adidas after emailing Boston Marathon runners, “Congrats, you survived the Boston Marathon!” pic.twitter.com/2TCo0OSehk
— Cynthia Tate (@CyntTate) April 19, 2017
Looks like the advertising guy from Pepsi was able to find new work after all:https://t.co/noEYMzOxEG
— Leonard Pitts, Jr. (@LeonardPittsJr1) April 19, 2017
Adidas saying “congrats, you survived the Boston marathon” is another excellent fail by a major company.
— Karina (@KarinaP06) April 19, 2017