Bakers Delight Ban: People Who Complained Are “Small-Minded Idiots”

Bakers Delight Ban: People Who Complained Are “Small-Minded Idiots”

As reported on B&T on Monday, bakery chain Bakers Delight has caught the ire of the Advertising Standards Board (ASB) for passing off finger buns covered in chocolate as a proper school lunch.

The ad campaign was both in-store and part of an OOH campaign in shopping centres and has since been removed after two members of the public complained that the “advertising of lollies on bread for school lunches is appalling”.

1488772005887

However, social commentator Prue MacSween has used her regular spot on The Today Show to take a swipe at the decision, calling complainants “small minded idiots”. Check out the rant below:

“It is up to the bloody parents what they put in(a kid’s lunchbox).” MacSween raged.

“Why should some two small-minded idiots, again guardians of stupidity influence us and tell us that what we have to put into our children’s bloody lunchboxes?” she said.

MacSween agreed the finger buns “looked disgusting” and when host David Campbell reminded her of Australia’s spiralling obesity epidemic the feisty MacSween swiftly countered: “Bakers Delight should be banned, then, because everything sold in Bakers Delight is probably not good for you. Where are we going to draw the line on this crap?”




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]