Will Genie Bouchard really overtake Sharapova?

Will Genie Bouchard really overtake Sharapova?

Canada’s new ‘it’ girl of tennis, Eugenie Bouchard, is a marketers dream according to her agent who says the 19-year-old will overtake Maria Sharapova as the sport’s most marketable woman.

Sam Duvall, Bouchard’s agent, said her performance in the Open has attracted attention of potential sponsors, according to Fairfax reports.

'Marketability-wise, I think she can be the most famous tennis player in the world,'' Duvall told The Sydney Morning Herald.

Bouchard’s main sponsor is Nike but her name is also currently attached to a number of smaller brands including Pinty’s Delicious Foods, the “chicken people”.

The Canadian food brand is a far cry from the global big name brands currently attached to Sharapova, such as Porsche.

Bouchard, known as Genie, has become a hit thanks to her performance in this year’s Australian Open and her upset victory over Serbia’s Ana Ivanovic which has seen her progress to the semi-finals.

Duvall believes Bouchard is the “total package” and says her ability to speak both English and French gives her great crossover appeal.

In June last year Sharapova (below) was ranked 22nd on Forbes list of the highest-paid athletes. According to Forbes Sharapova earned $29 million last year and $23m of that came from endorsements. 




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]