Start-up comms agency AC wins Woman's Day account

Start-up comms agency AC wins Woman's Day account
B&T Magazine
By B&T Magazine



Start-up strategic communications shop, AC Agency, has won four new accounts including the public relations business for Woman’s Day magazine.

The agency, which emerged onto the Sydney scene 18 months ago and now has a total of nine staff, has also nabbed the communications accounts for Harris Farm Markets, Energy Matters and Tribeit.

Solar power system installer Energy Matters enlisted AC to develop a strategic integrated marketing plan which kicked off with a Christmas ‘Solar Claus’ execution. This saw the company power Sydney’s Christmas street lights with solar panels.

Harris Farm Markets has partnered with the agency to increase customer interest and engagement with a campaign to launch at the end of January.

Woman’s Day has retained AC to promote their weekly issues on a permanent basis after ongoing project work.

A new project for Tribeit will also kick off early in the year which will demonstrate the features of the new ‘goal achievement app’ through a motivational challenge.

The company’s existing stable of clients include SPCA (Ardmona, SPC, Taylors, Goulburn Valley, IXL and corporate), Kmart, Twinings and Choice.

CEO Ro Markson said: “We have exciting growth plans going forward which will allow us to continue to deliver innovative work, to challenge traditional thinking and to maintain the nimble-footed, dynamic and energetic approach we have become known for.”




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