STW Group’s Ogilvy Public Relations has been appointed retained agency of record by the InterContinental Sydney.
The appointment follows a competitive pitch which saw Ogilvy PR battle it out aganst six other PR firms.
The full release:
“Sydney, February 17, 2014: InterContinental Sydney has appointed Ogilvy Public Relations as its retained agency of record. Secured following a competitive pitch against six other consultancies, Ogilvy Public Relations commences work immediately.
InterContinental Sydney’s appointment of Ogilvy Public Relations is driven by its business ambition to differentiate itself from Sydney’s competitive luxury hotel market; to drive greater awareness and preference for its accommodation, dining, events and entertainment offerings, and to build affinity for its venues, Cortile Lounge and Caf√© Opera.
Via a targeted media relations and influencer strategy and the creation of engaging social content, Ogilvy Public Relations will further cement InterContinental Sydney’s positioning as one of the city’s premier venues for business and leisure travellers, as well as Sydney residents.
Partnering with the hotel marketing team, Ogilvy Public Relations will execute strategic campaigns that will help the hotel achieve key business objectives as measured by increases in revenue and attendance.
“We are truly excited about Ogilvy Public Relations joining our team,’’ said Joerg Boeckeler, General Manager, InterContinental Sydney.
“As the flagship property for InterContinental Hotels Group in Australia, it is essential that InterContinental Sydney’s leading reputation as one of Sydney’s, and indeed Australia’s top hotels is not merely maintained, but strengthened.
“Our 19th Century, Heritage listed fa√ßade and unparalleled views of the world’s most stunning harbour already set us apart, but coupled with Ogilvy Public Relations’ strategic and creative approach, we look forward to generating awareness and loyalty for InterContinental Sydney throughout Australia, and abroad,” Boeckeler added.
Richard Brett, Group Managing Director, Consumer, Ogilvy Public Relations, welcomed the appointment.
“To work with InterContinental Sydney is a privilege for Ogilvy Public Relations and dovetails
perfectly with the work we do with parent company, InterContinental Hotels Group, as well as for other major organisations in the travel and tourism industry, including TripAdvisor and Carnival Cruise Lines,” Brett said.
“The team is highly passionate about the brand and the hotel itself, and is gearing up for a year filled with exciting campaigns,” he added.”