303 MullenLowe Launches Dedicated Earned Media Agency

Boutique full-service communications agency effie&co has launched its ConnectAsia division, which will assist Australian fashion and lifestyle brands to market directly to Asian consumers, both in Australia and overseas. Lead image: effie&co PR Director Stephanie Carden. Leading the charge is newly-appointed effie&co ConnectAsia Director, Yunzhou Li, a cross-cultural marketing expert with over 18 years’ experience […]

Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.

The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.

More than 500 contestants have been whittled down to 22 for this season, which introduces food critic Sofia Levin as a new judge. There are plenty of culinary superstars making guest appearances including Clare Smyth and Jamie Oliver, but the real stars are the budding chefs. Lead image: Masterchef judges Sofia Levin, Andy Allen, Poh […]

Dentsu’s iProspect has partnered with MOOD tea to empower the advertising and media community to make a difference in youth mental health. The partnership with MOOD tea will see iProspect support the brand from a strategic business level through to media partnerships, to build the brand’s salience and ultimately drive retail distribution and purchase. Marcelle […]

Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.

Posted 1 hour Ago

Opinion

by B&T Magazine

It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.

Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.

Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.

B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?

Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.

This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.

Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.

Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]

VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.

Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.

Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.

The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.

Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.

Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.

In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.

Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!

Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.

Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.

The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.

Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.

Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.

B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.

Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.

Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.

American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".

Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?

B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.

Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.