Marketing Mavericks: Mission Australia’s Elvira Lodewick

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Marketing Mavericks was a supplement in the latest mag, featuring some of Australia’s most daring and bold marketers. Today, we’re bringing you Mission Australian GM of marketing and fundraising Elvira Lodewick.

With A Light And A Whistle

Elvira is a hard-working marketer, an ambitious traveller, an indulgent wine lover, someone who ‘gets things done’ and who is forever curious. Starting her career at Nielsen as new business manager for magazines and Yellow Pages, Elvira is now the general manager of marketing and fundraising at Mission Australia.

I wanted to be an air stewardess when I was younger. I had dreams of travelling the world. I actually interviewed for a summer job at KLM when I was 18, but I was rejected because they found me ‘too ambitious’. Why? Because
I asked about development opportunities.
Go figure!

I’ve been in the industry for a while now, so have seen my fair share of ads. One I love is a recent campaign by Cummins&Partners and Andrew Denton. It was a 2017 ad called ‘Stop the Horror’. It urged people to think differently about voluntary assisted dying laws. It’s the most cut-through piece of communications I have ever seen.

On my greatest ‘light bulb’ moment, it was the 25th of November 2013. Just an average Monday, until it wasn’t. My husband nearly died in a serious kitesurf accident. Every moment since has been a wonderful opportunity to cherish life together and turn a bad thing into something good.

Do I ever write acceptance speeches before awards nights? I can definitively say no. Case in point: my team won our industry’s ‘Fundraising Team of the Year’ award last November and all I could come up with on stage was “thank you, this is awesome”.

Best piece of advice you ever received?

My mum taught me early on in life to never put negative emotions in writing. It will come back to bite you.

Your best party trick?

Sneak out early; smoke bomb!

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