Clemenger Group’s Marketforce/OMD has announced the appointment of Carat Perth managing director Adam Marshall (pictured above) to lead the new-look agency.
Marketforce/OMD chairman Jim Gall announced Marshall’s last night, citing his record for creating and driving sustained business and marketing investment in WA.
“I am thrilled to announce that Adam will be joining us in June to lead our business in Perth,” he said.
“Adam’s extensive experience in both creative and media environments are rare. He has the unique complement of skills, knowledge and energy to drive greater integration, innovation and collaboration.
“There is no doubt Marketforce has been a bastion for creativity in Western Australia for many years and there is much to be proud of.
“However, today’s fast moving, highly fragmented media and technology market requires a more seamless content, analytics, data and channel planning model to remain relevant.”
“This is a new era for Marketforce/OMD that brings with it the most powerful integrated agency offering in Perth, backed by the data and analytics capability of the Omnicom and Clemenger Group networks.”
“This is a definite signal that we are investing locally in WA with the best people, technologies and intellectual property to drive better business outcomes for clients.”
The announcement follows the appointment of Paul Coghlan as chief creative officer just two weeks ago and rounds out a complete management overhaul of the business, which saw previous CEO Paul Everingham resign after just eight months in the role.
Clemenger Group executive chairman Robert Morgan said Coghlan and Marshall represent a formidable combination of creativity and new-age advertising thinking.
“In Adam and Paul, we have agency leaders who understand how to combine brilliant creativity with new technologies to deliver highly effective communications,” Morgan said.
“They also know each other well and have significant respect for each other’s capabilities.”
“I am very pleased that both have returned to Clemenger and particularly Marketforce/OMD, after gaining valuable experience both locally and abroad. We believe both will make a huge contribution to the Clemenger BBDO Network.”
Gall will continue in his role as acting CEO of Marketforce/OMD until June, and will remain chair of the new agency’s board.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]