Four weeks into his new role as chief executive of Multi Channel Network (MCN), Mark Frain has opened up about the company’s survival plan after its recent divorce from Network Ten.
He noted that while the split from Ten presents some obvious changes for MCN, the company has a plan in place to continue its position as a challenger brand in the TV industry.
“As we spend the next few months ensuring our people are taken care of and the return of the sales function to Network Ten is smooth for our partners, what waits at the end is an opportunity for MCN to continue to be an outstanding and innovative business going forward,” he wrote.
“Put simply, MCN was a brilliant business before we began our partnership with Network Ten in 2015, it was brilliant throughout the relationship, and we will continue to be brilliant as we embark on our next chapter.
“Our legacy as a market-leading pioneer of service, innovation and advertising technology will continue well into the future.”
Frain said As MCN looks to set its new course, the company will be looking to forge new data and technology partnerships to expand its data capability, and launch new revenue streams across the business to help deliver clients better business outcomes.
An example if this is MCN’s plan to reinvent advertising models for the Foxtel business.
“The shake-up will allow Foxtel to address the attention economy and provides our partners with a better advertising experience,” he said.
“It’s pretty exciting stuff and certainly a strong ambition from the Foxtel and MCN team that we look forward to delivering you – and this is just the beginning.”
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