Former Telstra And CommBank CMO Joins Foxtel

Former Telstra And CommBank CMO Joins Foxtel

Foxtel’s CEO Peter Tonagh today announced that Mark Buckman would join Foxtel as managing director, customer and retail, commencing in June.

“Mark Buckman is a globally recognised business leader,” said Tonagh. “Having worked most recently in London, he has many years of experience with two of Australia’s most significant businesses and an undisputed record of success in changing consumer perceptions and building customer loyalty.

“Mark has a true understanding that companies only win and retain customers if they pay close attention to the total customer experience: from the marketing message that attracts them, to the process by which they join, and the service they receive when they have questions or requests or need problems solved.

“Therefore, I have decided to restructure key aspects of Foxtel’s business so that Mark will take responsibility for both Foxtel’s sales and marketing functions and all customer service operations. He will ensure that a Foxtel customer’s experience is second to none. This will drive customer loyalty and advocacy, which will further support sales growth.

“Mark will be responsible for further developing Foxtel’s brand which is synonymous with the best content from Australia and around the world and an amazing entertainment experience. He will ensure that the attributes of our brand are present at every customer touch point.

“I am particularly pleased to have Mark coming on board as his previous experience with Telstra Media means that he knows the Foxtel business well and will really hit the ground running,” Tonagh said.

Buckman said, “I am delighted to be joining the Foxtel leadership team at such an exciting time. With a line up of amazing Australian and international drama, entertainment and factual programs and brilliant live sport, Foxtel provides the best entertainment available in Australia. By combining the marketing, sales and customer service teams we will be able to create a seamless and fantastic experience for all our customers.”

“Following the recent appointment of Deanne Weir, Mark completes the team that will guide Foxtel over the coming years. That team is very strong and Mark’s appointment only makes it stronger,” Tonagh concluded.

Prior to joining Foxtel Buckman was chief strategy officer of Accenture Interactive in London. Before that he was group managing director, media and marketing and chief marketing officer at Telstra. Buckman has also held positions as chief marketing officer at the Commonwealth Bank and as chairman and CEO Pacific Region of advertising agency McCann World Group.

Please login with linkedin to comment

Fetch TV mark buckman

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]