Former Telstra And CommBank CMO Joins Foxtel

Former Telstra And CommBank CMO Joins Foxtel
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Foxtel’s CEO Peter Tonagh today announced that Mark Buckman would join Foxtel as managing director, customer and retail, commencing in June.

“Mark Buckman is a globally recognised business leader,” said Tonagh. “Having worked most recently in London, he has many years of experience with two of Australia’s most significant businesses and an undisputed record of success in changing consumer perceptions and building customer loyalty.

“Mark has a true understanding that companies only win and retain customers if they pay close attention to the total customer experience: from the marketing message that attracts them, to the process by which they join, and the service they receive when they have questions or requests or need problems solved.

“Therefore, I have decided to restructure key aspects of Foxtel’s business so that Mark will take responsibility for both Foxtel’s sales and marketing functions and all customer service operations. He will ensure that a Foxtel customer’s experience is second to none. This will drive customer loyalty and advocacy, which will further support sales growth.

“Mark will be responsible for further developing Foxtel’s brand which is synonymous with the best content from Australia and around the world and an amazing entertainment experience. He will ensure that the attributes of our brand are present at every customer touch point.

“I am particularly pleased to have Mark coming on board as his previous experience with Telstra Media means that he knows the Foxtel business well and will really hit the ground running,” Tonagh said.

Buckman said, “I am delighted to be joining the Foxtel leadership team at such an exciting time. With a line up of amazing Australian and international drama, entertainment and factual programs and brilliant live sport, Foxtel provides the best entertainment available in Australia. By combining the marketing, sales and customer service teams we will be able to create a seamless and fantastic experience for all our customers.”

“Following the recent appointment of Deanne Weir, Mark completes the team that will guide Foxtel over the coming years. That team is very strong and Mark’s appointment only makes it stronger,” Tonagh concluded.

Prior to joining Foxtel Buckman was chief strategy officer of Accenture Interactive in London. Before that he was group managing director, media and marketing and chief marketing officer at Telstra. Buckman has also held positions as chief marketing officer at the Commonwealth Bank and as chairman and CEO Pacific Region of advertising agency McCann World Group.

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