marie claire Is Australia’s Number One Fashion And Beauty Site, Posts Record Digital Audience

marie claire Is Australia’s Number One Fashion And Beauty Site, Posts Record Digital Audience
B&T Magazine
Edited by B&T Magazine

Are Media’s marie claire is the number one fashion and beauty website in Australia, achieving a record unique audience of 700,320 in November, according to Nielsen’s Digital Content Ratings (DCR).

For the second consecutive month has topped the category and has led in audience numbers for three of the past four months. The unique audience for marie claire increased 31 percent month-on-month (MoM) in November, hitting a record 700,320 and is up 59 per cent year-on-year (YoY). Page views rose to a record 1.2 million, up 18 per cent MoM and 62 per cent YoY.

Nicky Briger, editor of marie claire, said: “We’re thrilled to announce that as we approach the end of 2020 we’ve achieved record audiences and maximum engagement, all driven by our dedicated digital strategy. It’s exciting to see more women than ever visiting to be informed, inspired and entertained by our unique content.”

Better Homes and Gardens, Australia’s biggest selling consumer monthly magazine brand, continues to lead the homes and gardens category with a unique digital audience of 795,678 in November, up 14 percent YoY.

Following its record month in October, Homes to Love’s audience is up 40 percent YoY in November at 627,020. Page views have risen 8 percent YoY at 4.2 million.

Andrew Cook, director of sales at Are Media added: “Both marie claire and Better Homes and Gardens are premium content destinations that are attracting category leading audience numbers. For our commercial partners, Are Media digital content sites offer brand safe environments where our partners can connect with these deeply engaged audiences.

“Are Media has the biggest suite of women’s websites in the country and in the coming 12 months we are investing to further enhance the audience experience and provide brands with new engagement metrics such as attentionTRACE, which is a new planning tool for media agencies to make more informed buying decisions based on real human attention and engagement.”

Nielsen’s DCR provides comprehensive measurement of digital content consumption – including streaming video, static web pages and mobile apps – across all major devices and platforms.


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