Ogilvy Public Relations Australia has announced the appointment of Bridget Jung to the newly created position of executive creative director (ECD).
Jung joins from Marcel Sydney, where she was creative director. Prior to that, she worked in Paris with both DigitasLBi as its chief creative officer OgilvyOne as ECD.
Effective immediately, Jung will work across Ogilvy PR’s corporate, health, brand, business and technology capabilities, and work with agency’s strategy team and account leads to drive work across all the agency’s clients.
She will also join the company’s executive leadership team, reporting to deputy CEO Richard Brett and working in close partnership with planning and strategy director Kaz Scott.
Ogilvy PR Australia CEO Kieran Moore said the agency searched across all disciplines to find the right cultural and creative fit for the ECD role, placing emphasis on finding someone who was free from thinking about channels and disciplines and able to work across the breadth of briefs the agency works on – from consumer, to business, to corporate and to government.
“Our clients face incredible change and disruption every day. Great ideas are becoming harder to come by – and more central – to our clients’ business successes and how we earn them influence,” she said.
“While we have an extraordinarily creative team, it was time to appoint an individual to lead the charge and push us forward as an integrated communication discipline.
“We went through a rigorous process to find the right creative lead, and Bridget stood out as a multi-disciplinary thinker who really understands the power of earned media.
“We’re excited about this new, energetic and creative approach she will bring to the agency and each of our businesses.”
Commenting on her new role, Jung said: “There’s never been a more exciting time to join PR. Earned influence is becoming more central to organisational and business success, as we saw at Cannes this year.
“Ogilvy PR is already producing outstanding creative thinking, and I jumped at the chance to work with the agency’s incredibly talented teams and fantastic clients. I’m looking forward to joining a different type of agency that demands a more inventive approach to creative thinking.”