Mango Melbourne has been appointed as the PR and Social agency of record for British Paints, part of the Dulux Group, following a competitive pitch.
The agency, part of the DDB Group, will lead British Paint’s strategic consumer communications, content and social. It will also support the brand as it rolls out the second iteration of the successful FOMU campaign, created by DDB Melbourne.
British Paints senior brand manager Kelly Magee said: “We appointed Mango as they are a great cultural fit with our business and have with a very strong and broad skillset offering. They demonstrated a passion for creativity and a strong strategic understanding of our communications needs.”
Mango Melbourne general manager Jess Allison said: “British Paints is an exciting partner to work with and represents a growing relationship across DDB Group. The ability to work alongside other parts of our business to deliver a fully integrated marketing and communications service is truly exciting.”
Mango Communication’s clients include McDonald’s Australia, TAC, Coles Supermarkets, Platypus Shoes, Unilever, Volkswagen, Johnson&Johnson, Foxtel and Ferrero.