The three part series Man Up TV documentary series shown on ABC concluded last night (repeated on ABC 2 tonight).
In the series Triple M’s Gus Worland explores what are the contributing factors to the alarming rates of men’s suicide in Australia. To see his adventures head to manup.org.au
At the conclusion of the documentary Gus decided that he wants to communicate with everyday Australian men via an advertising campaign and encourages them to talk and express themselves, especially when feeling down.
The ad ‘Man Up. Speak Up.’ was created with the assistance of Adam Ferrier and Adam Hunt.
Adam Hunt said “There is nothing more powerful than men seeing other men cry – because it happens so rarely in media, advertising, and real life. Most blokes think they have to go behind closed doors before they can let out a tear. We wanted to ‘out crying’, and make it ok for guys to express themselves. The extreme close up, on a faded background aims to bring out the emotion of all the men involved – so you connect and feel what they feel.”
Adam Ferrier said “All little boys and girls cry, it’s necessary for survival. However, at some stage in their development many young guys learn it’s not ok to cry or express themselves. We wanted to reflect back the absurdity of this situation.”
The documentary, ad, and overall project was supported by Movember and the University of Melbourne.
Adam Hunt, Advertising Person
Adam Ferrier, CSO, Cummins&Partners
Production: Heiress Films
The Movember Foundation
University of Melbourne
Director: Ben Lawrence
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]