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Reading: Mamamia’s Luke Manley Joins Amnet As GM For Victoria & WA
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B&T > Advertising > Mamamia’s Luke Manley Joins Amnet As GM For Victoria & WA
AdvertisingMedia

Mamamia’s Luke Manley Joins Amnet As GM For Victoria & WA

Stephanie Makin
Published on: 31st March 2017 at 8:56 AM
Stephanie Makin
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Amnet, the programmatic agency of Dentsu Aegis Network, has appointed Luke Manley (pictured above, right) as its general manager for Victoria and Western Australia.

Manley joins Amnet from Mamamia, where he worked as its Victorian sales director. Prior to that, Manley was the group sales manager for Network Ten.

In his new role, Manley will lead client development and strategy teams, manage regional media and data partnerships, support product innovations and facilitate deeper integration into the media businesses within the Dentsu network.

Manley said the next few years will welcome immense growth in programmatic.

“I look forward to leading this talented team as we deliver the very best programmatic products, service and results to Dentsu Aegis Network agencies and clients,” he said.

Manley’s appointment follows a broader shuffle of senior management within Amnet earlier this year, including former GM of Victoria and WA Catherine Smith to lead product and marketing, and the appointment of former Xaxis commercial GM Richard Wheeler to GM of NSW and Queensland in February.

Amnet managing director Indy Khabra (pictured above, left) said the management realignment is an exciting step for Amnet.

“Amnet has undergone significant growth since it launched in Australia and New Zealand five years ago,” he said.

“As the industry landscape changes, we continue to evolve our services and consulting capabilities while expanding our product offerings accordingly.

“These moves enable the senior leadership team to be more agile; to be innovative and create bespoke products that drive value and results for Dentsu Aegis Network.”

The new leadership includes Nic Hawley leading screen strategy and innovation, Mac O’Rourke leading data and operations, and Vikki Pearce leading commercial and investments. These changes support Khabra’s vision and business strategy following his appointment as Managing Director late 2016.

“Appointments of this seniority and calibre are significant for Amnet and it’s great to see the talent within Amnet grow with the business and progress to new roles and new opportunities,” said Greg Brown, President of Amplifi.

“As programmatic becomes increasingly important for the industry, we’re dedicated to investing in and supporting Amnet to continue to develop at a rapid pace. I look forward to seeing the team embrace the opportunity and deliver for our clients and agency partners.”

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By Stephanie Makin
I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.

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