Amnet, the programmatic agency of Dentsu Aegis Network, has appointed Luke Manley (pictured above, right) as its general manager for Victoria and Western Australia.

Manley joins Amnet from Mamamia, where he worked as its Victorian sales director. Prior to that, Manley was the group sales manager for Network Ten.

In his new role, Manley will lead client development and strategy teams, manage regional media and data partnerships, support product innovations and facilitate deeper integration into the media businesses within the Dentsu network.

Manley said the next few years will welcome immense growth in programmatic.

“I look forward to leading this talented team as we deliver the very best programmatic products, service and results to Dentsu Aegis Network agencies and clients,” he said.

Manley’s appointment follows a broader shuffle of senior management within Amnet earlier this year, including former GM of Victoria and WA Catherine Smith to lead product and marketing, and the appointment of former Xaxis commercial GM Richard Wheeler to GM of NSW and Queensland in February.

Amnet managing director Indy Khabra (pictured above, left) said the management realignment is an exciting step for Amnet.

“Amnet has undergone significant growth since it launched in Australia and New Zealand five years ago,” he said.

“As the industry landscape changes, we continue to evolve our services and consulting capabilities while expanding our product offerings accordingly.

“These moves enable the senior leadership team to be more agile; to be innovative and create bespoke products that drive value and results for Dentsu Aegis Network.”

The new leadership includes Nic Hawley leading screen strategy and innovation, Mac O’Rourke leading data and operations, and Vikki Pearce leading commercial and investments. These changes support Khabra’s vision and business strategy following his appointment as Managing Director late 2016.

“Appointments of this seniority and calibre are significant for Amnet and it’s great to see the talent within Amnet grow with the business and progress to new roles and new opportunities,” said Greg Brown, President of Amplifi.

“As programmatic becomes increasingly important for the industry, we’re dedicated to investing in and supporting Amnet to continue to develop at a rapid pace. I look forward to seeing the team embrace the opportunity and deliver for our clients and agency partners.”