TubeMogul has announced that the company has signed on to help women’s publisher Mamamia, launch a data-driven reach extension offering.
Mamamia’s female-skewed audience is highly sought after among advertisers, with demand for opportunities to reach the four million strong monthly community outstripping supply. The team at Mamamia sought a solution to meet market demand, that wouldn’t impact the great user experience on the website.
Powered by TubeMogul, the Mamamia Audience Network provides a new way for advertisers to connect with the same valuable users, across other high quality environments.
“Access to premium publishers was a major factor in our decision to partner with TubeMogul,” said Dionne Ellis, head of commercial strategy at Mamamia. “We wanted to adhere to stringent brand safety and quality assurance guidelines. TubeMogul’s platform capabilities met these needs.
“The Mamamia Audience Network provides a new way for advertisers to connect with the influential female audience. We have worked with our DMP Krux to segment our community into 10 audience personas and these valuable 1st party data sets are pushed seamlessly into the TubeMogul platform, allowing us to activate them across new inventory sets.”
“The Mamamia Audience Network is a game changer for brands looking to target highly sought after female audiences,” said Sam Smith, MD of TubeMogul ANZ. “TubeMogul are excited to partner with Mamamia on their new offering, which expands the scale of their data and audience in an effective and brand safe way across our platform.”
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