B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mamamia To Live Stream Women’s Big Bash League Matches
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Mamamia To Live Stream Women’s Big Bash League Matches
Marketing

Mamamia To Live Stream Women’s Big Bash League Matches

Staff Writers
Published on: 17th October 2017 at 10:13 AM
Staff Writers
Share
4 Min Read
SHARE

Cricket Australia and women’s site Mamamia have signed a digital partnership to take the Rebel WBBL to a bigger audience than ever before.

Just a few months from the start of WBBL|03, the partnership between Mamamia and Cricket Australia Digital is set to build upon the success of the first two seasons of the Rebel WBBL and expose even more people to high quality and highly entertaining cricket played by some of the most talented players from around Australia and the world.

The partnership will see Mamamia carry all 47 of Cricket Australia’s livestreamed Rebel WBBL matches this season, complementing the 12 WBBL matches set to be broadcast on Network Ten, while one highlights video of each match throughout the season will be shared across Mamamia’s website and social media channels to further expand the reach of the trendsetting women’s competition.

In addition to match coverage, the partnership will also see Mamamia working with Cricket Australia to create compelling content to inspire women and girls to be involved in all aspects of the game, celebrate WBBL players as role models on and off the field, and help to firmly establish cricket as a real career choice for women.

The partnership will ensure that cricket is continuing to lead the way in terms of coverage of women’s sport in Australia, according to Cricket Australia head of digital, Finn Bradshaw.

“I’m very excited about this partnership and the impact it will have on the WBBL. By combining the talents of two of Australia’s most popular and innovative media brands – Cricket Australia Digital and Mamamia – we can take the WBBL to an even bigger audience than ever and inspire women of all ages and around the country to get involved with the sport.

“When you combine CA Digital’s knowledge of what cricket fans love and Mamamia’s proven ability to inform and entertain Australian women, this is truly a groundbreaking partnership.”

Partnering with Cricket Australia adds to the diversity of Mamamia’s already unique content offering allowing Australian women to champion the successes of the WBBL athletes, according to Mamamia head of marketing & product Tegan Gilchrist.

“Mamamia are extraordinarily proud to be partnering with Cricket Australia to bring WBBL to live stream all 47 games across the Mamamia digital ecosystem, the number one digital platform for Australian women. The access to live stream WBBL games on Mamamia adds to the serendipitous context mix that engages more than 18 million women globally each month.”

“Celebrating the successes, both on and off the field, of the stars of the WBBL is sure to delight Mamamia’s highly engaged audience across the approaching summer providing them with even more great content.”

News of the partnership builds on the excitement for Rebel WBBL|03, which will start with a carnival style opening weekend at North Sydney Oval on December 9 and 10 and spans 56 regular season matches plus three finals. Any Rebel WBBL matches broadcast on Network Ten can be viewed by Cricket Live Pass Subscribers. All remaining non-broadcast WBBL matches can be seen via a free live stream on Cricket Australia Live and Mamamia.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cricket Australia, Mamamia, Sports Marketing
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Involved Media Wins Fever-Tree Australia Account
08/07/2025
The Mushroom Killer & The Age Of Trial By Media: How Do You Develop An Unbiased Jury In The Court Of Public Opinion?
08/07/2025
Rob Morrison.
EAT: These Boilerplates Should Have Everyone’s Blood Boiling
08/07/2025
Mad Reality Check: What does a world without media strategists and planners look like?
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?