Mamamia And Holden Keep Kids Safe In New ‘Hold My Hand’ Campaign
Holden Captiva has celebrated the launch of its new 2016 LTZ model by partnering with Mamamia Women’s Network to create the ‘Hold My Hand’ campaign, which explores parent concerns regarding child safety around cars.
Central to the campaign is a ‘Hold my Hand’ magnet, which incorporates a paw the size of a small hand and the words ‘Hold my Hand’.
The magnet is aimed to be placed outside of the car to educate children to touch and stay close to the vehicle when the car is being loaded and unloaded.
The ‘Hold My Hand’ campaign is based on a research study Mamamia conducted in conjunction with Holden that looks at Australian mothers and their attitudes towards driving habits and safety concerns. The results revealed 89 per cent of mothers are constantly worrying about their child’s safety around cars, roads, driveways and carparks.
The insights also suggest that mothers are always looking for car features that will assist them throughout their busy daily schedules, and offer the value of space as their families grow.
Other findings showed that mothers with two or more little ones have major concerns trying to multitask loading up the car and keeping their kids safe, while 93 per cent are worried about reversing drivers in car parks.
More than three-quarters of mothers surveyed said they would like a “child safety spot” outside the car, with 72 per cent of them saying they would install an item to educate children to stay close to the vehicle.
Holden’s executive director for marketing, Geraldine Davys, said the car manufacturer is committed to its customers with products and campaigns that support their lifestyles.
“The Captiva ‘Hold my Hand’ campaign is a perfect demonstration of how Holden is focused on supporting our customer’s lifestyles,” Davys said.
“In working with Mamamia Women’s Network, we have been able to recognise concerns of mothers and support with an innovative, fun campaign.”
Please login with linkedin to comment
Cadbury Channle Nine child safety Clemenger BBDO Sydney Disney Princesses hold my hand jesus christLatest News
DrinkWise Launches Bounce Back Podcast
DrinkWise has launched a new podcast series named Bounce Back featuring prominent Australians talking about how they overcame adversity. The series launched yesterday with Australian Test Cricket Captain Tim Paine speaking candidly about how seeking professional support helped him beat his mental demons and save his cricket career.
Parkinson’s NSW Launches ‘No Escape Room’ To Raise Awareness Via Wunderman Thompson
B&T's not published any Wunderman Thompson news for some time. Although we do stress, that's our laziness & not theirs.
Bras N Things Launches New Brand Position: ‘I Am Many Things’ Via TBWA\Sydney
Yes, lingerie campaigns can ruffle a few readers' feathers. But then we could all do with a good ruffling, couldn't we?
“Couldn’t Be Bothered To Hire A Black Photographer”: Vogue Under Fire For Latest Simone Biles Cover
Anna Wintour longing for a simpler time when all a magazine needed was 30-grand handbags & models with eating disorders.
The Monkeys Win Open Colleges’ Creative, Shows Off First Work
Has CV-19 led you to re-evaluate life? You could consider an Open Colleges course or continue with your Netflix bender.
News Corp To Launch 50 New Titles As Part Of Online-Only Shift
Football team get flogged over the weekend? Well, avoid the sports pages today by reading this good news story instead.
Thinkerbell Snares CHEP’s Ben Shepherd As It Ramps Up Media Offering
Thinkerbell walks through a valley of darkness as it snares Ben Shepherd to strike down with vengeance & furious anger.
Facebook Weighs Up Political Ad Ban
Despite the gold embroided satin sheets & pillows filled with dodo down, apparently Mr Zuckerberg is not sleeing well.
Sunday TV Wrap: Seven’s Investigation Into The Peter Falconio Murder Proves A Hit
Peter Falconio is either dead OR wins world's best-ever hide-and-seek champion alongside Elvis and Jim Morrison.
“It’s An Insult To Satan!” People Are Calling This The Best Press Photo Of Trump Ever!
Stunning press image gives Trump unintended horns, as Lucifer's PR agent forced to issue statement denying similarities.
Nike Launches New Shoe With AR-Powered Colouring Book Via AKQA
Everytime you buy sports shoes are you left with that niggling feeling "I should've got the Adidias"? This won't help.
Women In Media’s Sandra Wee: “To Bring About Change in Our Industry, Being Courageous Is Necessary”
B&T has a delightful chat with Trade Desk’s Sandra Wee. Sandra was delightful, we were a bit brusque, to be honest.
Data Proves Key To Marketers For Managing Change & Disruption
Here's a guest post from Gumtree's Daniel Kuziow who could also get you a top deal on a chaise lounge & matching pouffe.
Seven Musters Sponsors For Launch Of ‘Farmer Wants A Wife’
Does your Tinder profile list "interests" as driving combine harvesters & manure spreading? Get excited on this TV news.
How LegalVision Is Disrupting Law With Digital
Here at B&T we're big supporters of media law. Our defamation lawyer's brand new Mercedes testament to our commitment.
Former Politician Scott Emerson To Host 4BC’s New Drive Program
Scott Emerson to host Brisbane 4BC’s drive show. B&T can't confirm if Pauline's already been banned or will shortly.
Woolworths & News Corp Partner To Aid Local Food Charities During CV-19
Woolies & News partner on top initiative amid reports Rupert was spotted nicking grapes in the fruit and veg.
“A Home To Advertise To Youth”: Everything You Need To Know About 10’s New Channel 10 Shake
Father Time now considering extended the average day from 24 to 32 hours to cater for yet more TV channels in our lives.
Change Your Plans. Your Audience Already Did
Here's a top piece from Pinterest's Andréa Mallard. With B&T even managing to get the squiggly thing on the 'e' right.
Weber Shandwick Chairman Ian Rumsby To Depart After 19 Years
Weber Shandwick's Ian Rumsby to quit, with silver goblets in a velvet-lined presentation box touted as farewell present.
Report: Social Media To Reignite Chinese Tourism To Australia
In exciting news for the sale of fake didgeridoos & chocolate-covered macadamias, social media to revive China tourism.
Nine CFO Paul Paul Koppelman Departs After 10 Months Citing Family Reasons
Nine's CFO departs, although not linked to Karl trying to get his Willougby Hotel beer receipts through on expenses.
Thursday TV Wrap: SBS Closes In On 10, Yet Seven Wins Night On Back Of Cats-Lions Game
AFL proves Thursday's TV highlight. Yet, with everyone in Melbourne stuck at home, it could've done better than it did.
Meet The Women Leading Tech: Blackmores Marketing Manager Integrated Communications Rachelle McDermott
Not only is Blackmores' Rachelle McDermott leading tech, she also knows what saw palmetto and Coenzyme Q10 even are.
Coming Soon: Facebook Messenger And WhatsApp Integration
Facebook Messenger & WhatsApp set to merge in what no one's describing as the "pineapple on pizza" of the tech industry.
Amy Schumer Partners With Tampax To Teach Women How To Use Tampons & It’s Bloody Hilarious (And Helpful)
Only Amy Schumer could make a Tampax ad funny. That said, we're sure Rebel Wilson or even Sacha Baron Cohen could too.
Reports: Private Equity Eyeing Distressed Media Assets, With Seven, oOh!media & SCA All Possible Targets
James Warbuton bakes a delightful sponge & gives the offices a Glen 20 with news private equity could soon be knocking.
“Nan Will Love It!” VB Unveils “Limited Edition” Christmas In July Sweaters
The advantage of any VB Christmas jumper is, if you drank too many VBs and threw-up all over it no one would even know.
“The Most Effective Political Ad Ever!” A Ronald Reagan Speech From 1980 Tears Trump To Shreds In Brutal Campaign
Most political ads don't aim much higher than "dull, tedious & vanilla". Hence what makes this anti-Trump ad so good.
McDonald’s Unveils Swimwear Range Made From Its Recycled Plastic Straws
McDonald's unveils a new swimwear range featuring models that, it's abundantly clear, never eat at McDonald's.
