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Reading: Malaysia Airlines Appoints iD Collective For Its APAC Comms & PR
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B&T > Marketing > Malaysia Airlines Appoints iD Collective For Its APAC Comms & PR
Marketing

Malaysia Airlines Appoints iD Collective For Its APAC Comms & PR

Staff Writers
Published on: 18th December 2018 at 12:28 PM
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Malaysia Airlines has appointed iD Collective as its communications and public relations agency for its key regional Australia and New Zealand markets.

The appointment which came after a competitive pitch, takes effect from 1 December 2018 and will see iD work closely with Malaysia’s national carrier to continue rebuilding its public profile amongst Australian and New Zealand travellers, and increase its share of the competitive international airline market.

iD Collective Director, Mary Morton said, “Malaysia Airlines is one of the world’s most recognisable travel brands and we are really excited at the prospect of embarking on this new journey with it.

“Given our passion for marketing Malaysia over many years, the partnership seems like a natural fit and we’re really looking forward to working with Malaysia Airlines to evolve and amplify its brand in Australia and New Zealand.” 

The recent win also showcases the agency’s experience in the travel sector, with a stellar portfolio that now includes luxury travel operator Abercrombie & Kent, Banyan Tree Hotels & Resorts, STA Travel, Pan Pacific Hotels Group, PARKROYAL Hotels and Resorts, Ecruising and Latitude 33.

iD Collective is an integrated communications agency with offices in both Melbourne and Sydney, whose services span across public relations, brand activations, digital/social media, strategic marketing, talent management, graphic design and content creation.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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