It’s time to jump on the mobile marketing train. If you haven’t yet begun to take initiative, you’ll find that the train is pretty far ahead of you, but there’s still some time to hop aboard, says eVoice Australia writer Layla Fenston in this guest post.
Mobile marketing has completely taken over, and a lot of it has to do with the way that people react with the content they’re exposed to. Mobile marketing can help you find quality customers and help you keep them loyal to your brand.
Most Consumers Rely on their Smartphones
Over 50 per cent of internet traffic comes from mobile devices. This means smartphones. Since quality smartphones are relatively inexpensive, they’re accessible to everyone. If you aren’t already utilising mobile marketing, you’re missing an opportunity to connect with the veritable majority of consumers.
People won’t go out of their way to find you, so you’ll need to meet them where they already are – on their mobile devices.
Google Looks for Mobile Optimisation
Since smartphones have become so popular, Google integrates mobile optimization into its ranking strategy. They want the most useful results to show up at the top of the page, and they know how much of that traffic is coming from an Android or iOS device.
If your marketing content hasn’t been optimized for mobile, it’s not going to show up on the first page of search results. That first page means everything, and you can’t afford to fall behind.
People Shop on Their Phones
Most eCommerce businesses make it easy to place an order with the click of a button by retaining customer information.
Because of this innovation, many people have become comfortable shopping right from their smartphones. By marketing on mobile, you’re able to catch these consumers and create the opportunity for a quick transaction.
Social Media Makes it Easy
You don’t have to be a marketing genius to set up mobile marketing. Just about every social media platform you can possibly think of is loaded with a suite of advertising tools that will even allow you to measure your metrics.
You can narrow down demographics as much as you want. If you know your target audience is specifically men between the ages of 18 and 30 who live in urban areas and enjoy techno music, you can dial all of that in with just a few clicks. All you need to do is sit back and watch the traffic roll in.
Your Competitors Are Already Doing It
This is perhaps the largest motivation of them all. If your competitors aren’t already into mobile marketing, it’s only a matter of time before they step up their game. You need to beat them to the punch, before they snag up the entire market.
Your success relies on your ability to adapt and be competitive. The slower you are to adopt new methods, and the more time you’re giving your competitors to find more success. You need to be waiting on every corner, ready to adopt the ever-changing methods of the future.
It’s important to remember that mobile marketing really isn’t difficult. It’s a small thing you can do to reach out to as many potential customers as possible. All it takes is a few small adaptations, and it will make all the difference in helping your business grow.