Halewood Australia, a subsidiary of Halewood Wine and Spirits, has awarded Magnum & Co the integrated communications account for new spiced rum brand, Dead Man’s Fingers.
Halewood expanded its spirits portfolio with the acquisition of the unconventional spiced rum brand in February 2018. The brand has since become one of the fastest growing spirits for the company, launching in Australia this Summer.
Uniting Magnum & Co’s distinct service lines, the overarching launch strategy will involve building the brand’s local presence through creative content, liquid on lips activations targeting consumers and key industry players, as well as building relationships through relevant influencers and partnerships.
The agency is responsible for bringing to life the brand’s ethos to break free from the stereotypes associated with rum and cement Dead Man’s Fingers as the spiced rum of choice for the unconventional.
Managing Director of Magnum & Co, Carl Moggridge said: “We knew Dead Man’s Fingers was a game-changer from the moment we received the brief and couldn’t be more thrilled to be part of something so refreshing. With rum predicted to be the next big trend in spirits, the era of a ‘Rumolution’ is well and truly upon us and Dead Man’s Fingers is paving the way to do things differently by appealing to a demographic that is often overlooked in the drinks category. We’re looking forward to making a splash with such a great brand”.
Marketing Manager of Halewood Australia, Kelly Coughlan also added: “The team at Magnum & Co completely understood what Dead Man’s Fingers stands for. We were impressed by their strategic approach and the creative ideas they delivered – we’re excited to be working with such a passionate group of people who want to do great work.”
Magnum & Co is an integrated communications agency, providing services for brands across PR, social media marketing, digital, experiential, influencer marketing and content marketing. Magnum & Co’s client portfolio also includes BIG W, Converse, GoDaddy and Stayz.
Please login with linkedin to commentMagnum&Co
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]