Magnum Opus Re-Brands And Expands Creative Team

Magnum Opus Re-Brands And Expands Creative Team
SHARE
THIS



Well-known and long-standing strategic marketing and advertising agency Magnum Opus has added to its team, and rebranded to become Magnum Opus Partners (MOP).

After more than 30 years, founder and executive creative director Mike Allen identified an opportunity to expand the skill base and services of the agency, to take its creative and strategic outputs to another level, building new capabilities.

Joining the already strong creative talent at MOP, is new Creative Director Pat Langton, who recently returned from a highly successful time in London, where he won a Silver Lion at Cannes, two Silver and a Bronze award at the Clios in New York.

New managing director Erin Lightfoot, brings strong strategic marketing, planning and business management strengths to the business. She has operated her own strategic marketing business for over ten years and also enjoyed a highly successful career in Victoria’s tourism and events industry.

Taking on the role of director of creative strategy, Stephen Yolland brings a wealth of strategic analysis and campaign planning, and has been the recipient of many national and international copywriting and advertising effectiveness awards.

As the industry continues to evolve at a rapid rate, MOP is structured to respond quickly and strategically to our clients short and long term advertising, creative and marketing needs.

Mike Allen commented: “The new positioning statement “Results. Nothing Less.” is very deliberate and drives our team and our culture. We have always been a results-focused agency, and we excel at delivering creative ideas backed by strategy insight and data, to achieve real and measurable results for our clients. We educate and inspire brands about their consumers, and bring them to life on platforms that make the most sense.

“I’m excited about the new appointments, which all give MOP strong fresh talent that adds real value for our clients and our business, and we are already seeing very positive results.”

Please login with linkedin to comment

Magnum Opus Partners (MOP). STW Group

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]