Michelle Hampton (pictured above), founder of integrated agency Magnum & Co, has announced her equity investment in specialist digital group The Wired Agency.
Now in its fourth year, Wired specialises in digital advertising and search engine marketing, and has been making noise in the industry recently for its hallway focus on hyper-adaptation across all its services, particularly off the back of being announced as Pizza Hut’s new digital agency.
Hampton’s interest in Wired stems from the belief that search and digital advertising should be reserved for specialists.
“I wish I got paid a dollar every time I heard all-rounders say they offer specialist digital advertising,” she said.
“While they may not mean to, they’re telling porkies. We know all areas of marketing are in constant change, but digital advertising and search engine marketing is on a far more elevated trajectory. So, even if you do just this every day, all day, you may only then have a chance of being at the forefront.
“One of the things that really stood out about Wired when I was looking to invest, was how ‘un-nerdy’ the team is and how well they connect to their clients on a personal level. They’ve managed to nail the balance between professional and technical expertise, which they have in droves, and their people-first approach.
“Added to this, much of their team hails from the likes of Google, so they are at the tip of the industry, without a doubt.”
Hampton sees the move as further enhancing Magnum’s play at true integration, with Wired already collaborating on several projects.
“Our plan at Magnum has always been to develop the best possible structure to offer our clients true insights-led integration,” she said.
“Magnum continues to invest internally in digital experts who are further developing our services across email, content and mobile marketing and ramping up our paid media services. With the success of our recently-launched influencer marketing offering, Magnetic, we are excited about how we continue to immerse ourselves in the evolving nature of our industry.
“Having a connection with Wired means Magnum can authentically close the loop on client conversations that require specialist digital advertising and SEM.”
Wired founder Angela Hampton (pictured above, right) sees the investment as a unique opportunity to draw on her twin sister’s intimate knowledge of agency land and her success in building businesses for sustained growth.
“We’re confident we’ve nailed our offering having invested heavily in our people and services, but what we’re most excited about with Michelle’s involvement is how much she understands the inner workings of business and the intricacies around best practice structures,” she said.
Hampton will continue as a director of Magnum & Co while spreading her time across the two agencies.
Further confirmation that viewer’s love a good murder mystery, Seven’s doco into the disputed case of British tourist Peter Falconio who disappeared in the Australian outback in 2001 last night proved a surprise hit. Murder In The Outback posted 1.03 million viewers last night according to OzTAM metro numbers and proved a winner as Seven […]
With his bloated face, orange perma tan and ridiculous hair, if the president of the United States is anything, he’s excellent fodder for press photographers. Probably B&T’s favourite story about president Trump and his relationship with the press is that he likes to hold press conferences in front of the presidential helicopter – known as […]
In this guest post, Gumtree’s account manager Daniel Kuziow (main photo) says as CV-19 sends more shoppers online, data has never been more important for marketers to target them… Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain […]
The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]
Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]
Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]