Michelle Hampton (pictured above), founder of integrated agency Magnum & Co, has announced her equity investment in specialist digital group The Wired Agency.
Now in its fourth year, Wired specialises in digital advertising and search engine marketing, and has been making noise in the industry recently for its hallway focus on hyper-adaptation across all its services, particularly off the back of being announced as Pizza Hut’s new digital agency.
Hampton’s interest in Wired stems from the belief that search and digital advertising should be reserved for specialists.
“I wish I got paid a dollar every time I heard all-rounders say they offer specialist digital advertising,” she said.
“While they may not mean to, they’re telling porkies. We know all areas of marketing are in constant change, but digital advertising and search engine marketing is on a far more elevated trajectory. So, even if you do just this every day, all day, you may only then have a chance of being at the forefront.
“One of the things that really stood out about Wired when I was looking to invest, was how ‘un-nerdy’ the team is and how well they connect to their clients on a personal level. They’ve managed to nail the balance between professional and technical expertise, which they have in droves, and their people-first approach.
“Added to this, much of their team hails from the likes of Google, so they are at the tip of the industry, without a doubt.”
Hampton sees the move as further enhancing Magnum’s play at true integration, with Wired already collaborating on several projects.
“Our plan at Magnum has always been to develop the best possible structure to offer our clients true insights-led integration,” she said.
“Magnum continues to invest internally in digital experts who are further developing our services across email, content and mobile marketing and ramping up our paid media services. With the success of our recently-launched influencer marketing offering, Magnetic, we are excited about how we continue to immerse ourselves in the evolving nature of our industry.
“Having a connection with Wired means Magnum can authentically close the loop on client conversations that require specialist digital advertising and SEM.”
Wired founder Angela Hampton (pictured above, right) sees the investment as a unique opportunity to draw on her twin sister’s intimate knowledge of agency land and her success in building businesses for sustained growth.
“We’re confident we’ve nailed our offering having invested heavily in our people and services, but what we’re most excited about with Michelle’s involvement is how much she understands the inner workings of business and the intricacies around best practice structures,” she said.
Hampton will continue as a director of Magnum & Co while spreading her time across the two agencies.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]