Magnum & Co Appoints General Manager

Magnum & Co Appoints General Manager
SHARE
THIS



Sydney-based integrated marketing agency, Magnum & Co has today announced the appointment of a general manager of the business.  In the newly created role, Aaron Crowther joins to take on the day-to-day responsibilities of running the company, working alongside owners Michelle Hampton and Katie Barclay.

Formerly general manager of Red Agency, Crowther comes to Magnum & Co with 16 years’ experience working with a number of leading brands in a range of industries.

A technology and innovation specialist, he has also lead large consumer programs, including the award winning Unlimited campaign for Western Sydney University.

At Magnum & Co, Crowther will be focused on the continuing development of the business as it reinforces its leadership in insights driven integrated work across content and social media marketing, influencer marketing, experiential, and PR.

“I have long been blogging about the limitless potential of professional communicators and in joining Magnum & Co, I feel very at home because they have an extremely mature view of integrated marketing,” said Crowther.

Magnum & Co managing director Michelle Hampton said the appointment is a sign of the business coming of age.

“We are so lucky to represent some of the world’s biggest brands, and our plan for the future is to accelerate the cross-platform value we deliver, Hampton said.

“As we move further into this integrated space to continue delivering our clients’ stories in a limitless way, it became necessary to consider a new senior hire.  Aaron will be responsible for leading this positive change on an operational level as Katie and I continue to focus on the bigger picture.

“Aaron comes with fantastic pedigree and Katie and I are really excited to collaborate with him on where we can take the company for the benefit of our clients.”

Hampton said Magnum & Co had seen an overwhelmingly positive response to its rebrand (from Magnum PR), which better reflects the culture of the business, its offering and the industry.

“We know the rate of change in society and our industry is intense and staying ahead of the game has become critically important to our business,” she added.

“Aaron has incredible experience when it comes to leading teams that use change and disruption as a competitive advantage. His background in and passion for technology, content marketing, digital and social media marketing, will be strategic assets for us.”

With recent new business wins, Magnum & Co is on the lookout for two Senior Account Managers. Check out Magnum’s website to get in touch.

Please login with linkedin to comment

data retention law Katana

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.