Magnum & Co will represent Australian Mangoes as its integrated marketing agency for the next three years, following a competitive pitch.
The marketing program, managed by Hort Innovation, involves the integrated year one brief for Australian Mangoes to include amplifying the annual Mango Mess-tival on Bondi Beach, alongside social, digital and influencer marketing and press office management throughout the 2017-18 mango season.
Magnum & Co’s managing director Aaron Crowther said: “Mangoes are an intrinsic part of Aussie culture, so it’s an honour to work on this brief with Hort Innovation Australia.
“Being synonymous with the Aussie summer, it’s important that the campaign captures the essence of this and taps into the nostalgia to drive an emotional connection.
“We’re confident our integrated strategy will not only deliver through-the-line impact for growers and retailers, but will also amplify the celebration of the mango season across Australia.”
Magnum & Co will partner with Hort Innovation to deliver social and digital marketing, press office and influencer marketing through its new offering, MAGNETIC, for the next three years.