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B&T > Marketing > Magician Fuels Fire on Collaborative Approach in PR
Marketing

Magician Fuels Fire on Collaborative Approach in PR

Neil OSullivan MPRIA 2
Published on: 1st December 2014 at 10:38 AM
Neil OSullivan MPRIA 2
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Edelman’s Michelle Hutton led the Public Relations Institute of Australia’s (PRIA) 2014 Conference in Brisbane, with her keynote address emphasising the need for collaboration across multiple disciplines – particularly Marketing and PR.

Vinh Giang, TEDx speaker and magician, brought the conference to a close with an innovative take on public speaking, and how it relates to the modern PR practitioner.

“Our new responsibility to challenge communications marketing will only happen with superb creative work – work that is integrated, brave and has a real purpose at its core,” said Hutton.

What that means is creating innovative campaigns now requires agencies to take one step further, and create multidisciplinary teams, building on the knowledge and opinions of a number of academic disciplines to form solutions to communications problems.

The recently taught concept of a multidisciplinary approach is now forming part of the communications courses at in tertiary institutions – the first of which is UTS, with communications students now categorised into teams of multiple majors. Students from cultural studies, advertising and public relations now work in partnership with non-profit organisations and build suites of communication products for the recently developed subject, Communications Practice Project.

With academic institutions imbuing the idea of working in such diverse teams in their graduates, PRIA seized the opportunity at its #PRIA2014 Conference to remain on the forefront of new ideas and trends.

PRIA took the metaphor of magic to shed some light on the need for clear communication to allow collaborative efforts to take place. Magician and self-professed showman, Vinh Giang, gave PRIA conference goers his formula for public speaking, which involved three factors: sight, sound and sync.

“Life is just like a stage. Put on your best performance,” said Giang.

The entrepreneur’s passion for public speaking and conveying a message, while presenting the right social cues to an audience, has profound relevance to all; from employees pitching clients to CEOs constantly thrust into the limelight.

Confidence is the key in this business, as Giang noted. Leadership is all about generating trust and inspiring your audience.  The former South Australian Entrepreneur of the Year is fascinated by the psychology behind magic, and how illusions play tricks on how we do business. “I find ways to unlock the minds of his audience, to ensure messages are memorable and will create lasting change not only to business, but to people’s personal lives as well,” a message which reads loud and clear to the collaborative approach.

A collaborative effort towards PR today will only come with clear communication between marketing and PR agencies, making presentation skills a crucial component of business development in the public relations industry.

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By Neil OSullivan MPRIA 2
PR is notorious for not PR'ing itself, so let me tell you my story and why I'm passionate about communicating stories and impacting social change. My journey started off - like most - with an internship where I was able to move internally into a permanent role. After four fantastic years working to enhance the lives of people with an intellectual disability, I made the best decision of my life to come to Australia.Since then I have in some amazing brand cultures; Special Olympics Australia, Oxfam Australia, and the Public Relations Institute of Australia. Leading marketing and communications activities is all about storytelling, and delivering your message through dynamic strategies to achieve strategic outcomes. My marcomms skills have transferred across various industries; sport, NFP, NGO, PR, industry bodies and membership organisations. What are my USPs? • Exemplary knowledge of social; strategy, customer engagement, brand storytelling, personas, advertising, marketing and events; • Direct management in social; community management, monitoring, social listening, content calendars, content creation (using tools like Piktochart and Hootsuite) monitoring posts and preparing analytical reports. • Managed multiple small and medium sized teams as well as various national volunteer councils and committees. Wealth of experience on variety of boards; • Marcomms expertise; copywriting, blogging, press coverage, media relations, social, video production, website management, CRM system management, EDMs and freelance ghost-writing; • Come with a creative eye with experience across creative design; • A strategic thinker, with experience as a 2IC role; and • History of continual professional development across social, content, leadership, strategic and media relations. ★ Additional specialties: internal/external communications, sponsorship and relationship management, thought leadership, stakeholder and community engagement, budget and issue/crisis management. ★

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