eBay’s e-commerce company Magento is working with IE Agency to power digital screens in-store.
The digital offering is called Foyer and enables retailers to take control of in-store signage through the Magento e-commerce platform, using a drag and drop mechanism.
Content can be updated instantaneously on in-store screens cutting down on re-creation of digital assets, printed collateral and version control, and enabling promotions to be implemented in real-time.
Launched at global conference MagentoLive Australia, Foyer is made possible by partners Blocks Global and Nuon. It can be deployed to stores on a range of screens formats, from tablet size to large format displays.
Rhys Hayes, co-founder of IE Agency commented on the launch, “Visual merchandising has never been made this easy. Retailers can use their existing assets to update their store content; delivering on ROI not only from their e-commerce store, but also their in-store workflows.
“Magento is the world’s leading platform for ambitious retailers, so this is a natural extension to the platform and allows businesses to translate their digital assets directly into the store environment for even greater ROI.”
Jeff Herrera, head of partner marketing at Magento said: “Innovation is at the core of open source and our partners are always looking at ways to add more value to merchants. Foyer by IE Agency, is another great example of bringing the right technical solutions to merchants so they can create wonderful shopping experiences for their customers.”
Paul Wilson, CEO of Blocks Global, added: “What most people don’t realise is 94 cents in every retail dollar is still spent in-store, so translating Magento into the real world is a powerful achievement. The use of Blocks Global’s Screener means any retailer with access to Magento can get up and running quickly, from single outlets to major national chains.”
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]