Made With Ed Helps OzHarvest Turn CEOS Into ‘Chef Executives’

Made With Ed Helps OzHarvest Turn CEOS Into ‘Chef Executives’

OzHarvest is firing up their ovens for the CEO CookOff on 7 March 2016, an event that pairs CEOs with celebrity chefs to feed and fundraise for Australians in need.

“Two million Australians rely on food relief each year – while $8 to $10 billion worth of food gets wasted,” OzHarvest founder and CEO Ronni Kahn said.

“At the CEO CookOff business leaders from all industries come together to support those in need and truly make an impact.”

This year the CookOff is expanding – with an event in Brisbane as well as Sydney. OzHarvest is also expanding the peer-to-peer campaign, and has engaged peer-to-peer specialists, Made with Ed to use its platform.

“The FunRaisin platform lets charities take full control of their peer-to-peer fundraising – this lets charities get more creative with their campaigns,” Made with Ed strategy director David Bathur said.

“For instance, the CEO can invite their staff to join in the festivities as well, through a series of company cooking challenges in the lead-up to the big event.”

Any staff member of a company whose CEO is in the CookOff is invited to test their cooking skills to raise money for OzHarvest.

“The first company challenge brief – ‘Mergers & Snackquisitions’ – is available from today, and there will be a new brief in January and February,” said Bathur.

“But you can join at any time if your CEO is taking part. And if she or he isn’t – nominate them at!”


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