Carlotta Vittori joins the firm as senior account manager, with scope to provide counsel and support as and to deliver a higher level of support to the ever-growing client portfolio.
Vittori (featured image) brings a variety of communications experience and knowledge across both consumer and business in the technology, financial and lifestyle industries, with a keen eye for consumer-led strategic campaigns, essential for Madden’s growth plans.
Phillip Gray (pictured below) also joins Madden as its first head of content, responsible for providing strategic communications content services to the firm’s clients.
He has over 20 years’ experience in financial services and business corporate communications, media relations, and marketing communications with Morningstar Australasia, MetLife Australia, and the Australia-Israel Chamber of Commerce.
Madden has also promoted Laura Cranley to the role of account coordinator.
She joined the firm as a PR Coordinator in September 2018 and is currently studying for a Bachelor of Communications in PR and Advertising.
The firm has also secured several new key clients.
Allianz Retire+ is a world-first Australian venture combining the scale and expertise of international insurance provider Allianz and global investment expert PIMCO to deliver the next generation of retirement income solutions to the Australian market.
Madden has also been appointed by PGIM to introduce its extensive global investment management capabilities and thought leadership to the Australian market.
PGIM is the global asset management business of Prudential Financial, Inc., and ranks among the top 10 largest asset managers in the world with $1 trillion in assets under management.
Madden has also been retained by Zurich to build awareness of its Australian investments business.
Madden executive director and founder, Bruce Madden said: “I’m really pleased to welcome Carlotta and Phillip to the team at Madden.
“They’ll make great contributions to enhancing the range of services and outcomes we can produce, as we continue to build, protect and enhance the reputational capital of our clients in the financial and corporate sectors.
“I’m also delighted that Allianz Retire+, PGIM, and Zurich have recognised our depth of specialist industry knowledge and expertise and our strong alignment with their business goals.”
Gray said: “I’m delighted to be joining Bruce and the team at Madden.
“I look forward to using my knowledge, skills and experience to enable the firm’s clients to enhance their engagement with their audiences, strengthen their reputational and brand value, and support their business and revenue growth, as well as contributing to Madden’s upwards trajectory.”